There is also a highland park to ole miss pipeline, which is even funnier.
This is how I understand it.
Texas and A&M don't want to let in anybody but the top 8% or whatever so they are then left with the choices of tech, TCU, Baylor, SMU, go out of state.
Ole Miss might even be cheaper than TCU for out of state, and it is fun, the campus is nice, Oxford is a nice town. Academics be damned. These kids will be getting good jobs through the connections they made in high school, through their families, and there are a lot of rich southern kids that go to ole Miss that can help as well.
It also hasn't caved in as much to the wokery of modern colleges and perhaps that plays some factor. Even rich kids from Yankee states are starting to go to ole Miss and university of Alabama.
I have some friends that did it and sometimes I wish I had too. Ole Miss is actually decent for a business school, and although the acceptance rate is high (due to the state government forcing it to be), it is college, it is as rigorous as the other schools, so those kids will flunk out if they really don't deserve to be there.