2207 -- Aggie 1906 is right about your caring capacity

The correct phrase for your position should be "I couldn't care less", signifying that you are already at the bottom of your caring level.
I think the Directors' Cup is worth noting. Revenue production has nothing to do with the success of a school's various team-athletic endeavors. The kid on the swim team wants to succeed just as much as the star quarterback. The swim team should strive to improve it's position against other swim teams. Why not measure how your school's entire athletic efforts stack up against other schools? If not, why field the team (don't say Title IX)?
For those interested in A&M's overall athletic progress over the last 3 years, this might help:
A&M
2005-06 W-CC 0
2006-07 W-CC 0
2007-08 W-CC 0
2005-06 M-CC 0
2006-07 M-CC 0
2007-08 M-CC 0
2005-06 FOOT 0
2006-07 FOOT 25
2007-08 FOOT 25
2005-06 SOCC 64
2006-07 SOCC 73
2007-08 SOCC 50
2005-06 VB 25
2006-07 VB 0
2007-08 VB 0
2005-06 W-BB 25
2006-07 W-BB 50
2007-08 W-BB 73
2005-06 M-BB 50
2006-07 M-BB 64
2007-08 M-BB 50
2005-06 W-SWIM 66
2006-07 W-SWIM 70.5
2007-08 W-SWIM 80
2005-06 M-SWIM 57
2006-07 M-SWIM 55
2007-08 M-SWIM 63
2005-06 W-T&F 57
2006-07 W-T&F 63
2007-08 W-T&F 72
2005-06 M-T&F 46.5
2006-07 M-T&F 39.5
2007-08 M-T&F 66.75
2005-06 BASEBL 0
2006-07 BASEBL 64
2007-08 BASEBL 64
2005-06 W-GOLF 55
2006-07 W-GOLF 36
2007-08 W-GOLF 72.75
2005-06 M-GOLF 61.5
2006-07 M-GOLF 41.5
2007-08 M-GOLF 64.5
2005-06 SOFT 25
2006-07 SOFT 68.5
2007-08 SOFT 90
2005-06 W-TEN 50
2006-07 W-TEN 50
2007-08 W-TEN 50
2005-06 M-TEN 50
2006-07 M-TEN 50
2007-08 M-TEN 50
2005-06 W-T&F 67.5
2006-07 W-T&F 80
2007-08 W-T&F 85
2005-06 M-T&F 53.5
2006-07 M-T&F 51
2007-08 M-T&F 75
2005-06 OVERAL 753
2006-07 OVERAL 881
2007-08 OVERAL 1031