I don't know where the sweet spot is, but A&M might be stuck in deadman's land between two types of teams. I do not claim to be knowledgable, but here's my take from watching the team recruit for the past decade or so...
UT can get just about anyone they want, plus they will let would-be top recruits walk-on because the kid thinks (rightfully so) that they will have the best chance to improve by training with the best every day; even if it means that they are on the non-scoring conference squad at first. Let's face it, swimming is a personally gratifying sport. I would be happier going a lifetime best and swimming in the bonus heat than not improving but getting to tell people I scored at conference.
Then you have Mizzu. MU can't get the top guys, so they don't try for the most part. They will make the solid state HS finalist feel like a superstar and throw scholarship money or attention his way. At the end of the day they will get enough mid-top guys to stay competitive.
We're stuck in between because we have been floating arround 10-20 for almost 2 decades and are trying to break into the top 10. Therefore, we have an outside shot at the top guys, and we're not going to "waste" time and money on the dime-a-dozen 20.7 freestyler unless they are willing to walk on because there's already a full relay of them who can also do a 49 fly or 2:38 200 free(hypothetically). So that solid sprinter either takes money from MU (or SMU, or Michigan St., etc...) or is left to decide between our walk-on offer or UT's walk-on offer. So we lose out on that guy 75% of the time. He may turn into a 19.5 sprinter or quite after 2 years, who knows. Instead, we try for that international find or an underdeveloped diamond in the rough. Oh and by the way, we'll still get 1 or 2 of the 20-low 21 sprinters who we didn't try that hard for anyway.
So I don't know if that makes sense at all, but Steve has done an amazing job on the girls side and I know it took him time to figure out how to win the recruiting game. I don't know if his last few classes were luck or just hitting his stride, but I trust Jay knows what he's doing and has a chance to do the same with the guys.