USA Speedskating just lost their main sponsor, a Dutch Bank, due to someone going on their version of Good Morning America and telling people the bank was failing (sound familiar??) Tonight on the show, Stephen Colbert stepped up and became the team's official sponsor.

Don't care how you feel about the man or the character, this is definite good bull. He usually gets his name on stuff by getting his minions to win polls for him, but this time he's stepping up with his check book. And before everyone says who cares, remember that speedskating is our biggest medal winner of the Winter Olympics.

SI indicates that this is real, and actually happening.
http://sportsillustrated.cnn.com/2009/olympics/wires/11/02/2080.ap.us.tv.colbert.olympics.0639/