We have executed a media buy celebrating the track and field national championships, similar to what we did for women’s basketball. This buy is entirely online, but will have a more extensive reach. Here is a rundown:

Houston Chronicle – Tues-Thurs (6/14-6/16)
Austin American-Statesman – Tues-Thurs (6/14-6/16)
Fort Worth Star-Telegram – Tues-Sun (6/14-6/19)
Dallas Morning News – Tues-Fri (6/14-6/17)
San Antonio Express-News – Tues-Mon (6/14-6/20)
Texas Monthly – Tues-Tues (6/14-6/21)
Texas Tribune – Tues-Tues (6/14-6/21)
KBTX -- to come.

Some placements are on the main sites, others are on the sports pages, depending on what inventory was available. The creative uses motion to draw attention, then ends on the “Triple-Double” mark that we are using in our marketing and licensing efforts.

You may need to hit refresh a couple of times for the Texas A&M ads to appear in the rotations.

Jason Cook
VP for Marketing & Communications

I saw the ad on the Statesman site. Nice job - "It's time for Texas A&M"

Is there any way we can get rid of the stupid, vacuous slogan "It's time for Texas A&M"? Exactly whom is that supposed to appeal to?

It seems to imply "We've sucked in the past, but look at us now!" Not a good message, IMO.

quote:

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It seems to imply "We've sucked in the past, but look at us now!" Not a good message, IMO.

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weeeelll... if the shoe fits...

USA Today Mr. Cook. It is a National Championship my dear friend.

SchizoAg - we kinda have sucked for a long time. Long time underacheivers considering our size, location, and resources.

For Mr. Cook - as you probably know - repetition and a continued presence in media markets is required to make this good news truly stick in people's minds.

Absolutely LOVE seeing these ads. Good job!