She is famous, but not like super famous rich. Why her? Just doesn't make sense to me. Savannah is famous enough that you know there will be national attention and all the heat that comes with it, but Savannah isn't rich enough to demand a big enough ransom to make it worth it. These goons are somewhat smart because they haven't gotten caught yet, but I don't think they thought it through all the way.
Effing yikes!