With their advertising blitz at the Super Bowl and now the Oscars I decided to see what it is all about.
From Entertainment Weekly:
https://ew.com/tv/2019/06/13/quibi-projects-jeffrey-katzenberg/
From Entertainment Weekly:
https://ew.com/tv/2019/06/13/quibi-projects-jeffrey-katzenberg/
I don't know if it will make it. Does this seem like a viable business model? Seems to have a lot of backing by some big wigs. . .Quote:
With the TV landscape already more crowded than ever, Jeffrey Katzenberg is looking to reinvent the very medium with Quibi, a streaming service that will deliver "quick bites" of content episodes or installments running 10 minutes or less. Katzenberg and CEO Meg Whitman have pitched the mobile-based service as quick entertainment for viewers on the go.
"You leave the house every morning with a little TV in your pocket. It's called your smart phone," Whitman said in 2018. "During the day, you have these in-between moments. Ten minutes here, 15 minutes there, where you want to see something great."
Quibi is scheduled to launch on April 6, 2020 with a two-tier pricing system: $4.99 with ads, $7.99 without.