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Sora (AI words to video)

11,441 Views | 141 Replies | Last: 1 yr ago by redline248
KidDoc
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I saw this on another forum and would love to hear the thoughts and discussions of anyone involved in the movie industry. To me it seems like this is going to quickly take over much of "real video" in movies. Already CGI has taken over all action films as it is safer and cheaper than having real cars, planes, animals, etc. It just seems almost too easy to be able to feed in script direction and bammo have a video made by AI.

Sora (openai.com)

The website is pretty interesting as it also goes into the current weakness and errors in the system.

I am no way involved in video creation or Hollywood just fascinated by the extremely rapid progression of AI in the last 18 months. .
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TCTTS
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I still hold firm that, ultimately, what audiences want to see - what they connect with - are actual human beings telling and performing these stories. No matter how great this technology becomes, and how life-like it ultimately looks, if there's not a human being authoring the story, and behind the eyes of an "actor," there will eventually be a disconnect. It might not happen at first, but once the novelty wears off, I truly believe people will ultimately seek out/prefer the real deal.

Not to mention, it would otherwise erase celebrity pop culture, having a favorite actor, etc, and for millions that's an essential part of the experience - not only knowing these are real people, but becoming fans of/having an interest in them (even if a morbid curiosity) outside of the movies/shows themselves. That, and actors aren't ever going to stop acting. For many of them, it's in their DNA.

Instead, where I think we land with all of this is that it becomes more of an essential, cost-cutting tool. It'll be the definitive way to create establishing shots, landscapes, environments, and replace most traditional VFX work (if not meld with it in some new way). I'm sure it'll even be used to replace actors in certain wider shots, or in certain action sequences. But for the actual, traditional, movie star acting, I think that job forever belongs to human beings.

Beyond that, though, there will be some combination of AI and The Volume that will ultimately replace so many sets, locations, sequences, shots, etc, thus drastically streamlining the filmmaking process.
Sazerac
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Lear to code
Definitely Not A Cop
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No need, AI will do it for me.
TCTTS
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Personally? I'm not too worried for my job, specifically. There will ALWAYS be a need for producers. Writers and actors are the ones who have the most to lose, potentially. But the industry will always need people who know/can read the market, conceive of the project on a macro scale, pitch it, provide "prompts," see that it holds to a certain artistic vision, see that it gets proper distribution, etc. IMO, producers and directors are "safe" in that regard. The jobs will certainly change, but they won't go away.
BenTheGoodAg
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First they came for the Actors, and I did not speak out--
Capybara
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This and similar stuff is already being used to make ads and content. Will only increase going forward.

As for filmmaking, idk. So much of it is already cheap and facile. The bigger concern is the realization that our culture is no longer producing a Kubrick, a Tarantino, a PTA, a Scorsese, even a Cimino or Verhoeven, or going back to the Old Hollywood greats like Howard Hawks, John Ford, Billy Wilder. Many huge names left off of course. And I'm sure many would immediately think of Nolan here. Personally, I'd be fully on board with him if he just had somewhat of a sense of humor.

If you like at least one franchise a lot, then there's no issue. Huge demand for several of them that will either maintain itself or grow. But where are the distinctive eyes with interesting visions elsewhere? Building worlds of their own. I guess lots of this has shifted to gaming this century, but man is that stuff a time commitment.

For a while, it instead seemed like there was a shift towards character-driven stories. Mostly on TV. But now that seems to be waning too. At least on TV. There are plenty of people taking advantage of their 15 minutes on social media.

I know I've gotten way off topic, but it just all poured out of me. I guess that's my "brand".
BadMoonRisin
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I think it will be used to create consumable content. This is just your lazy "we made it so people watch it for a few hours on a night". It's not going to be good, but it will be good enough to entertain for an hour or two.

Hell I feel like that's already how poorly some of these kids shows are. Lookin' at you, PJ masks and Miraculous with Lady Bug and Cat Noir.

I think cinema and film will still rely on humans. Directors and DPs are always way too focused on lighting, angles, framing, shot-types, color motifs, themes, etc to give up control to a computer.

AI for entertainment, humans for art.
maroon barchetta
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TCTTS
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BadMoonRisin said:

I think it will be used to create consumable content. This is just your lazy "we made it so people watch it for a few hours on a night". It's not going to be good, but it will be good enough to entertain for an hour or two.

Hell I feel like that's already how poorly some of these kids shows are. Lookin' at you, PJ masks and Miraculous with Lady Bug and Cat Noir.

I think cinema and film will still rely on humans. Directors and DPs are always way too focused on lighting, angles, framing, shot-types, color motifs, themes, etc to give up control to a computer.

AI for entertainment, humans for art.

The below fear kind of speaks to what you're talking about. I could see there being two "tiers" in both film and television. AI movies and shows made for the broadcast/Wal-Mart crowd, and then man-made movies and shows for the cinema/prestige TV/we-want-something-good/real crowd. Almost like it is now, but even further separated. That said, even then, after a few years, I still think people will ultimately check out on the 100% AI stuff that's not cartoons and the like...

BadMoonRisin
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I never thought about it the demand side. That very well could happen.

I hope it doesnt. Maybe AI will be used sparingly in addition to human creators like CGI was in it's infancy before everyone just started acting in front of green screens for months, to give us interesting scenes and visuals in context of the movie, but not wholly relying on it.

I think there will be an interesting synergy with Hollywood and AI, but as far as throwaway streamable junk, I think the streaming services will start to fill up with this type of offering. It's up to the consumers and analytics people at these companies to see who/if they are being watched.
Capybara
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Related to this, there's actually a huge issue with homogenization of voices (accents and cadences) among young and young-ish Americans that makes the entertainment industry more vulnerable to this than it should be. Maybe even a flattening of countenances too.

But also not really. I mean looking through tiktok, ig, youtube, etc, lots of the most popular creators have these homogenized, non-distinctive looks and mannerisms to them. Maybe there's something inherent in this medium/those platforms that makes this unimportant. Idk.
aggiebird02
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TCTTS said:

BadMoonRisin said:

I think it will be used to create consumable content. This is just your lazy "we made it so people watch it for a few hours on a night". It's not going to be good, but it will be good enough to entertain for an hour or two.

Hell I feel like that's already how poorly some of these kids shows are. Lookin' at you, PJ masks and Miraculous with Lady Bug and Cat Noir.

I think cinema and film will still rely on humans. Directors and DPs are always way too focused on lighting, angles, framing, shot-types, color motifs, themes, etc to give up control to a computer.

AI for entertainment, humans for art.

The below fear kind of speaks to what you're talking about. I could see there being two "tiers" in both film and television. AI movies and shows made for the broadcast/Wal-Mart crowd, and then man-made movies and shows for the cinema/prestige TV/we-want-something-good/real crowd. Almost like it is now, but even further separated. That said, even then, after a few years, I still think people will ultimately check out on the 100% AI stuff that's not cartoons and the like...


That guy is the typical Hollywood type, "It didn't sell well? What do you mean? It didn't connect with the audience? What do you mean? But my farts smell so good!! They must be racist…"

Sure, it's the audience fault…
TCTTS
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And you're the typical TexAgs poster who's reading WAY MORE into that tweet than what's there, looking for things to sh*t on.
aggiebird02
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Come on, you can do better than that, TTCCCSP…
TCTTS
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AG
I don't need to. Your tired schtick speaks for itself.
aggiebird02
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TCTTS said:

I don't need to. Your tired schtick speaks for itself.
Let's take this off the board and go to PMs…
BadMoonRisin
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AG
aggiebird02
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TCTTS said:

And you're the typical TexAgs poster who's reading WAY MORE into that tweet than what's there, looking for things to sh*t on.
Since you didn't respond to the PM I sent you, I'll continue:

You see he's saying he's better than AI, he knows he is, he ain't afraid of it outshining him, his work is of higher quality. You see when things go bad for him, it's gonna be the audience to blame, "They're just so low, stupid and inferior that they'll lap anything up, well except my awesome crap that no one wants to watch."

And you say I'm reading too much into the X post, but it probably never occurred to you that you're perhaps a bit biased or blind…
TCTTS
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aggiephoenix02 said:

TCTTS said:

I don't need to. Your tired schtick speaks for itself.
Let's take this off the board and go to PMs…

Nah, I'm good. The last time you did that you specifically PMed me to tell me you're essentially hamming it up in order to get a reaction out of people, and that you wanted me to go along with it, which is... weird, but whatever. It's when you kept playing that character, or whatever it is you think you're doing - with me - that I got kind of annoyed, and now I'm simply letting you know that I don't want to participate.
taxpreparer
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BadMoonRisin said:

I think it will be used to create consumable content. This is just your lazy "we made it so people watch it for a few hours on a night". It's not going to be good, but it will be good enough to entertain for an hour or two.

Hell I feel like that's already how poorly some of these kids shows are. Lookin' at you, PJ masks and Miraculous with Lady Bug and Cat Noir.

I think cinema and film will still rely on humans. Directors and DPs are always way too focused on lighting, angles, framing, shot-types, color motifs, themes, etc to give up control to a computer.

AI for entertainment, humans for art.


Some of the big name studios and franchises have done a piss-poor job of story telling lately. I am specifically thinking of Marvel and DC movies, but there were non-scifi bombs, like Once Upon a Time in Hollywood. Some AI offerings may not be any worse.

I agree with, I think it was TC, that I watch some movies simply because of the actor. John Wayne, Henry Ford, Jimmy Stewart, and Tom Hanks come to mind. Also Clint Eastwood. I would prefer live actors, but what happens when we cannot tell the difference; and I believe that day will come?
aggiebird02
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Dude, this is a first. What you just posted is so freakin' weird I'm gonna self ban. I'm gonna from here on out ban myself from responding to your ridiculousness.

Do you realize how far gone you are!?!
TCTTS
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Ornithopter
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Sharknado could have been spit out by this AI. I see those types of films going to pure AI because quality isn't really a consideration
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TCTTS
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Neat.

But is it good? Is it something that can rise above the noise and penetrate the zeitgeist? Make people think? Truly entertain them? Connect with them? Does it have a singular vision? And how are you going to cover marketing costs? Get it in theaters?
redline248
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TCTTS said:

Neat.

But is it good? Is it something that can rise above the noise and penetrate the zeitgeist? Make people think? Truly entertain them? Connect with them? Does it have a singular vision? And how are you going to cover marketing costs? Get it in theaters?
It's a drama/comedy about a group of nerds coming together to tell a story about their favorite sci-fi character, only to have a mega corp beat them to the finish line and produce a piece of crap, and how they all deal with defeat and pain individually.
TCTTS
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hunter2012
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TCTTS said:

I still hold firm that, ultimately, what audiences want to see - what they connect with - are actual human beings telling and performing these stories. No matter how great this technology becomes, and how life-like it ultimately looks, if there's not a human being authoring the story, and behind the eyes of an "actor," there will eventually be a disconnect. It might not happen at first, but once the novelty wears off, I truly believe people will ultimately seek out/prefer the real deal.

Not to mention, it would otherwise erase celebrity pop culture, having a favorite actor, etc, and for millions that's an essential part of the experience - not only knowing these are real people, but becoming fans of/having an interest in them (even if a morbid curiosity) outside of the movies/shows themselves. That, and actors aren't ever going to stop acting. For many of them, it's in their DNA.

Instead, where I think we land with all of this is that it becomes more of an essential, cost-cutting tool. It'll be the definitive way to create establishing shots, landscapes, environments, and replace most traditional VFX work (if not meld with it in some new way). I'm sure it'll even be used to replace actors in certain wider shots, or in certain action sequences. But for the actual, traditional, movie star acting, I think that job forever belongs to human beings.

Beyond that, though, there will be some combination of AI and The Volume that will ultimately replace so many sets, locations, sequences, shots, etc, thus drastically streamlining the filmmaking process.


Since most of my preferred storytelling is novels I do think it would be interesting to see some novels brought to screen where the AI makes the characters true to their in book description. While someone like Emma Watson was great as Hermoine Granger, in the books she's described as being buck toothed which really affects the character development aspect in the books vs the screen.

One series that would be ideal for AI would be Brandon Sanderson's Cosmere books. So many epic books that would look awesome onscreen, but for it to be film traditionally would take probably several billion to flesh out properly. There are so many great stories out there that are limited to pages permanently because they do not have the built in audience to get a proper adaptation.

I think this AI film making will be the creative equivalent of what fanfiction is to books. There are some great stories out there that will never be adapted that may be created now that AI rendering is cheaply available.
ABATTBQ11
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TCTTS said:

Personally? I'm not too worried for my job, specifically. There will ALWAYS be a need for producers. Writers and actors are the ones who have the most to lose, potentially. But the industry will always need people who know/can read the market, conceive of the project on a macro scale, pitch it, provide "prompts," see that it holds to a certain artistic vision, see that it gets proper distribution, etc. IMO, producers and directors are "safe" in that regard. The jobs will certainly change, but they won't go away.


I wouldn't be so sure. In the not too distant future there will probably be an engine that creates an entire movie or show for you based on what you ask for. Audiences might not even need writers, actors, directors, or producers because there might not be movies or even shows made for wide release. Imagine a Netflix equivalent that creates custom content based on what you ask for, your perceived mood, and how you react to what's being created. Why invest in movies and shows hoping to reach a wide enough audience when you can just create individual movies and shows catered to specific viewers for the low cost of processing power? If people want to share with friends, they can just save their content to a library.
Definitely Not A Cop
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I could totally see audible using AI to show scenes in books as you are listening to them.
TCTTS
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Yes, but even then you're still probably going to run into copyright issues. As I understand it, in roughly the same way Midjourney won't let users create nude images of celebrities, future versions of Sora and the like will almost assuredly restrict you from "adapting" copyrighted material/intellectual property, even if only for yourself. Now, there will no doubt be certain cheats and exceptions and creative ways around this, but my point is, even in this crazy new crazy world where anything seems possible, there will still be certain legal restrictions and ramifications.
hunter2012
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TCTTS said:

Yes, but even then you're still probably going to run into copyright issues. As I understand it, in roughly the same way Midjourney won't let users create nude images of celebrities, future versions of Sora and the like will almost assuredly restrict you from "adapting" copyrighted material/intellectual property, even if only for yourself. Now, there will no doubt be certain cheats and exceptions and creative ways around this, but my point is, even in this crazy new crazy world where anything seems possible, there will still be certain legal restrictions and ramifications.
totally understandable, which is why I hope that there will be AI studios that will properly license stories and render them using AI. Think of them as the next gen of animation(because that's exactly what they are).

For the record I do think it could also benefit Hollywood. It could do something like enhance the SFX community for the early adopters, and not as a crutch but for filling background in a scene instead of having a digital designer having to mess with it a hybrid methodology if you will.
TCTTS
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ABATTBQ11 said:

TCTTS said:

Personally? I'm not too worried for my job, specifically. There will ALWAYS be a need for producers. Writers and actors are the ones who have the most to lose, potentially. But the industry will always need people who know/can read the market, conceive of the project on a macro scale, pitch it, provide "prompts," see that it holds to a certain artistic vision, see that it gets proper distribution, etc. IMO, producers and directors are "safe" in that regard. The jobs will certainly change, but they won't go away.


I wouldn't be so sure. In the not too distant future there will probably be an engine that creates an entire movie or show for you based on what you ask for. Audiences might not even need writers, actors, directors, or producers because there might not be movies or even shows made for wide release. Imagine a Netflix equivalent that creates custom content based on what you ask for, your perceived mood, and how you react to what's being created. Why invest in movies and shows hoping to reach a wide enough audience when you can just create individual movies and shows catered to specific viewers for the low cost of processing power? If people want to share with friends, they can just save their content to a library.

But just because you ask for it, and it's custom to some random preferences/prompts you give it, doesn't mean it's going to be good or compelling or have your sense of humor, a unique perspective, or anything meaningful to say.

I strongly believe that without the human element this stuff is ultimately going to feel soulless, and people will - eventually - start to reject it. Whether you know it or not, on a subconscious level, you're responding to the entertainment you like because other human beings made it. Because you inherently know that every single decision you're watching on screen was made by a person with wants, needs, desires, experiences, and a "soul" just like you.

I'm not saying AI won't be capable of making entertaining stories, or that there won't be people entertained by them. But big picture, what human beings ultimately crave are stories from our fellow man. It's how we bond, and how we find empathy in one another. And I promise you, no computer is going to completely take that away.
Sazerac
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Man, if this company has this tech locked down tell me how to invest
 
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