We all know grocery stores have been collecting an increasing amount of data on consumers, and I've noticed the stores I shop at have installed digital price labels which allow them to change prices more easily and efficiently, but I have to admit I had not head of "surveillance pricing" until I read this article.
Essentially, surveillance pricing takes all of the data they collect on you and uses it to adjust the prices of products you buy, and if their algorithm thinks you can (or will) pay more for an item, it makes you do exactly that, when other shoppers may pay completely different prices for the same products.
https://www.kiplinger.com/personal-finance/online-shopping/maryland-ban-surveillance-pricing-at-grocery-stores
Honestly, I don't see how this could be done at a store where the price is right there on the shelf, but it does make sense that it could easily be implemented for people who shop online, which I don't do.
Essentially, surveillance pricing takes all of the data they collect on you and uses it to adjust the prices of products you buy, and if their algorithm thinks you can (or will) pay more for an item, it makes you do exactly that, when other shoppers may pay completely different prices for the same products.
https://www.kiplinger.com/personal-finance/online-shopping/maryland-ban-surveillance-pricing-at-grocery-stores
Quote:
Maryland is set to become the first state to ban surveillance pricing as the legislature passed the Protection From Predatory Pricing Act this month. Introduced by Gov. Wes Moore in January, the act aims to prevent grocers and third-party apps like delivery services from using surveillance data and dynamic pricing in Maryland grocery stores. It also imposes steep penalties for businesses caught engaging in these practices, including a first-time fine of up to $10,000.
Quote:
At least a dozen states are also considering legislation against dynamic pricing. Pennsylvania recently introduced a bill that would ban retailers from changing prices on essential goods within 24 hours. Other states considering legislation are Arizona, Florida, Hawaii, Oklahoma, Kentucky, Nebraska, Tennessee, Illinois, Vermont, Virginia and Washington. New York passed the Algorithmic Pricing Disclosure Act, requiring businesses to disclose when they use algorithms to set prices.
Honestly, I don't see how this could be done at a store where the price is right there on the shelf, but it does make sense that it could easily be implemented for people who shop online, which I don't do.