I guess it involves a really big pot, but not sure of the end game. The tongue, and beef cheeks, sure.. but the rest?
Eyeballs?
"We have beef heads for our Rosenthal Weekly Deal!$45 a head and it includes the eyes, tongue, and cheek meat! These are going quick, so make sure to stop by before they're gone "

That's a pretty good deal. I looked at tongues in Kroger's last week. All of them were $31-$33 each

They're missing a huge marketing angle by not tying it to the tu game.

That was my point, ha.