A 600k QR code?

5,849 Views | 68 Replies | Last: 5 mo ago by Hornbeck
Richleau12
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https://www.kbtx.com/2025/07/31/city-college-station-has-invested-600000-into-santas-wonderland-since-2020/

While Santa's wonderland is great for the community, I fail to see why tax dollars are going toward the business. Is it not self sustaining? And the article mentions "well, we get a sign with a QR code…maybe they click it" I just…I don't really know what to say. Folks will come to Santa's wonderland regardless. They will choose to stay or not and they don't need a damn QR code to know what the city has to offer. They have phones. They have Google, Yelp, etc. This is frankly crazy to me. Why invest 600k in a very sustainable and successful business?
LOYAL AG
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Not sure what you're objecting to here. The article says 21% of visitors stay at least one night in a local hotel room. It also says the funds "invested" are hotel occupancy taxes and that those funds must be used for tourism and not local needs like roads. A quick search shows that approximately 400k people visited there in 2023 which means over 80k of them stayed at least one night.

Let's assume those 80k are all families of four so that's 20k hotel rooms. The average room these days is $139/night according to the city. That's almost $2.8 million in revenue for local hotels and at the 7% local hotel tax over $190k per year in revenue to the city. So the city has invested $600k in this local business in the past four years and the tourism tax has taken in $760k. Not a bad return. That didn't count any sales tax generated from food sales around the hotels. I think SW is in the county so the sales tax onsite is being captured there.

In other words the local impact of this place is way more than $150k per year and this feels like a win.
Richleau12
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Yes, having the place is a bonus. The place has been here for years and continues to upgrade and improve. Does it need a cash injection year after year to stay afloat? No and in the article the justification is "well, the city can put up a QR code in the park to direct folks to…the city" it makes no sense. If folks were going to come to see Santa's wonderland in a far enough distance to stay the night, they'd already search the city for a bite and stay at a hotel. The cash injection is nullified because people can use Google. So my question is, why subsidize an extremely profitable business? It quite literally makes no sense.
LOYAL AG
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Richleau12 said:

Yes, having the place is a bonus. The place has been here for years and continues to upgrade and improve. Does it need a cash injection year after year to stay afloat? No and in the article the justification is "well, the city can put up a QR code in the park to direct folks to…the city" it makes no sense. If folks were going to come to see Santa's wonderland in a far enough distance to stay the night, they'd already search the city for a bite and stay at a hotel. The cash injection is nullified because people can use Google. So my question is, why subsidize an extremely profitable business? It quite literally makes no sense.


My guess is the hotel tax subsidizes all kinds of things that are profitable because those businesses drive tourism and that's the whole purpose of the tax. The QR code was a silly response but IMO you're hung up on that for no reason. My math is pretty good if not conservative. Would a better response have been that they give $150k/year to SW out of the $190k in hotel tax it generates to help it continue to grow and evolve so that it continues to attract more visitors each year?

People come from all over the country to visit that place and they keep coming because the place keeps growing and changing and that takes capital. If they told us the city was going to give $150k in grant money from hotel taxes to lure in a new business that would have an annual impact of $200k in identifiable tax revenue would you approve of that deal? I would. That's what this is.

The economic impact of that place is far, far greater than the $150k/year this represents. Hotel taxes. Sales taxes. The seasonal employment is huge and there's at least a few people that work there full time. Of all the ridiculous things government does with our money using tourism dollars to help a tourism oriented business isn't the worst idea they've had particularly given the restrictions on how those funds can be used.

My $.02.
harrierdoc
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As a journalist, I would have asked the following questions:
1. How many times were the QR codes clicked?
2. What does Santa's Wonderland do with that money? Is it tax abatements, just a payout, etc…
maroon barchetta
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harrierdoc said:

As a journalist, I would have asked the following questions:
1. How many times were the QR codes clicked?
2. What does Santa's Wonderland do with that money? Is it tax abatements, just a payout, etc…



I'm gonna guess they use some of it to print tickets to give to city staff.
Duffel Pud
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What prevents the city from placing a tax on the sale of new automobiles to promote auto sales in the city? Why stop there?
Duffel Pud
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LOYAL AG said:

Of all the ridiculous things government does with our money using tourism dollars to help a tourism oriented business isn't the worst idea they've had particularly given the restrictions on how those funds can be used.

What makes the city better experts on how to spend a business's money than the business they are taking a chunk of their profit from?
Hornbeck
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[When you stop making negative comments about people or groups of people that are not necessary to the thread you will stop having your posts edited and removed. -Staff]
nthomas99
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Is it outside money though?

My intuition is that it's similar to property taxes where some say "it's only people who own homes" but inevitably this gets passed on to renters as the property owners (and really the market) have to work it into lease pricing. Without taxes, the equilibrium point would likely be somewhere in the middle, leaving some money in renters pocket but add a little more to the investor as well. Plus, who is to say visitors don't spend a little more money at B/CS business if they're not paying taxes?

At least that's how I see it - I'm admittedly biased as I have to collect and pay HOT on a few furnished properties I have when folks stay for less than 30 days.

I know it's a crazy idea, but hear me out... if we're struggling to spend designated funds from taxes so much we're subsiding arguably the largest cash cow in the history of BCS, maybe, just maybe, we should just tax less.
Hornbeck
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You want to lower the Hotel tax we charge to folks coming in for football games?

They have to *find* places to spend that money. So, Let's pad the Santa's guy's pockets to the tune of a half million... We have to spend this money!
LOYAL AG
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Duffel Pud said:

LOYAL AG said:

Of all the ridiculous things government does with our money using tourism dollars to help a tourism oriented business isn't the worst idea they've had particularly given the restrictions on how those funds can be used.

What makes the city better experts on how to spend a business's money than the business they are taking a chunk of their profit from?


Huh? They're basically giving SW a grant from the local hotel occupancy tax. They aren't taking a business' money. They're allocating tourism tax dollars to a tourism business.

Maybe I'm not following your question.
Duffel Pud
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LOYAL AG said:

Duffel Pud said:

LOYAL AG said:

Of all the ridiculous things government does with our money using tourism dollars to help a tourism oriented business isn't the worst idea they've had particularly given the restrictions on how those funds can be used.

What makes the city better experts on how to spend a business's money than the business they are taking a chunk of their profit from?


Huh? They're basically giving SW a grant from the local hotel occupancy tax. They aren't taking a business' money. They're allocating tourism tax dollars to a tourism business.

Maybe I'm not following your question.

The hotel occupancy tax is taking money from the hotels who could charge a higher rate in the absence of the tax.
Richleau12
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LOYAL AG said:

Duffel Pud said:

LOYAL AG said:

Of all the ridiculous things government does with our money using tourism dollars to help a tourism oriented business isn't the worst idea they've had particularly given the restrictions on how those funds can be used.

What makes the city better experts on how to spend a business's money than the business they are taking a chunk of their profit from?


Huh? They're basically giving SW a grant from the local hotel occupancy tax. They aren't taking a business' money. They're allocating tourism tax dollars to a tourism business.

Maybe I'm not following your question.


Because they are subsidizing an already successful business that does not need the influx of money. Instead they could use that money to help create new businesses that would increase quality of life for the citizens of college station as well as bring more folks to the city. They are mismanaging the funds, big shocker, and hurting the citizens of college station in the process. The return on investment is entirely moot. It would still be there as Santa's Wonderland isn't going anywhere. Use the funds to create new businesses to provide a differentiation of activities in the city. 600k is A LOT of money!
techno-ag
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If there's one thing Santa's Wonderland does, it's bring in hotel occupancy tax $$$ to the city, along with other revenues.

I've got no problem with some of the HOT funds going back to them.
The left cannot kill the Spirit of Charlie Kirk.
Richleau12
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techno-ag said:

If there's one thing Santa's Wonderland does, it's bring in hotel occupancy tax $$$ to the city, along with other revenues.

I've got no problem with some of the HOT funds going back to them.


How much is some? Where is the other HOT money spent? What percentage of the HOT budget?
LOYAL AG
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Duffel Pud said:

LOYAL AG said:

Duffel Pud said:

LOYAL AG said:

Of all the ridiculous things government does with our money using tourism dollars to help a tourism oriented business isn't the worst idea they've had particularly given the restrictions on how those funds can be used.

What makes the city better experts on how to spend a business's money than the business they are taking a chunk of their profit from?


Huh? They're basically giving SW a grant from the local hotel occupancy tax. They aren't taking a business' money. They're allocating tourism tax dollars to a tourism business.

Maybe I'm not following your question.

The hotel occupancy tax is taking money from the hotels who could charge a higher rate in the absence of the tax.


Yeah that's a nice theory but here in the real world these taxes exist and are nearly universal so that feels like not a good use of time to discuss.
LOYAL AG
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Richleau12 said:

LOYAL AG said:

Duffel Pud said:

LOYAL AG said:

Of all the ridiculous things government does with our money using tourism dollars to help a tourism oriented business isn't the worst idea they've had particularly given the restrictions on how those funds can be used.

What makes the city better experts on how to spend a business's money than the business they are taking a chunk of their profit from?


Huh? They're basically giving SW a grant from the local hotel occupancy tax. They aren't taking a business' money. They're allocating tourism tax dollars to a tourism business.

Maybe I'm not following your question.


Because they are subsidizing an already successful business that does not need the influx of money. Instead they could use that money to help create new businesses that would increase quality of life for the citizens of college station as well as bring more folks to the city. They are mismanaging the funds, big shocker, and hurting the citizens of college station in the process. The return on investment is entirely moot. It would still be there as Santa's Wonderland isn't going anywhere. Use the funds to create new businesses to provide a differentiation of activities in the city. 600k is A LOT of money!


Ok, if we're going to have a discussion someone besides me has to be willing to do some homework before they post. The bolded part isn't a legal use of hotel tax money. Right now I feel like everyone is knee jerk reacting to the city spending money and just wants something different but they aren't spending the time necessary to figure out what that might look like.

So far it looks to me like what they're doing with this money is a pretty good use of it.
Richleau12
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LOYAL AG said:

Richleau12 said:

LOYAL AG said:

Duffel Pud said:

LOYAL AG said:

Of all the ridiculous things government does with our money using tourism dollars to help a tourism oriented business isn't the worst idea they've had particularly given the restrictions on how those funds can be used.

What makes the city better experts on how to spend a business's money than the business they are taking a chunk of their profit from?


Huh? They're basically giving SW a grant from the local hotel occupancy tax. They aren't taking a business' money. They're allocating tourism tax dollars to a tourism business.

Maybe I'm not following your question.


Because they are subsidizing an already successful business that does not need the influx of money. Instead they could use that money to help create new businesses that would increase quality of life for the citizens of college station as well as bring more folks to the city. They are mismanaging the funds, big shocker, and hurting the citizens of college station in the process. The return on investment is entirely moot. It would still be there as Santa's Wonderland isn't going anywhere. Use the funds to create new businesses to provide a differentiation of activities in the city. 600k is A LOT of money!


Ok, if we're going to have a discussion someone besides me has to be willing to do some homework before they post. The bolded part isn't a legal use of hotel tax money. Right now I feel like everyone is knee jerk reacting to the city spending money and just wants something different but they aren't spending the time necessary to figure out what that might look like.

So far it looks to me like what they're doing with this money is a pretty good use of it.



So this really is 600k for a QR code? Wow. Incredible. How does a business go about spending all that money on a sign? Any way to check to make sure the funds were spent on that signage and only that signage? I mean, as you suggest, HOT funds must be spent specifically in these areas right? 600k for signage.
Hornbeck
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Pretty much. $600k for "advertising" to people that were going to come here anyway.
Richleau12
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Hornbeck said:

Pretty much. $600k for "advertising" to people that were going to come here anyway.


Sounds more like subsidies for the local radio stations!
LOYAL AG
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My guess, purely a guess, is that there's an agreement between SW and the city that SW must spend the funds on enhancing the park, so new attractions whether thats more lights or buildings or whatever. I doubt it just goes to the bottom line as profit. If that's correct then $150k/year isn't much money at all. You can't build much of anything for that amount of money. Again, if that's correct, then the city is getting a lot more than a QR code and some meaningless advertising out of it. They're helping what's probably the biggest tourist attraction in town that's not called A&M continue to grow which means its economic impact continues to grow and that's what these funds are for.

By the way I apologize for the tone of my last response. It's been a really long few days and you walked right into it. That's for not escalating, so to speak.
LOYAL AG
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nthomas99 said:


Is it outside money though?

My intuition is that it's similar to property taxes where some say "it's only people who own homes" but inevitably this gets passed on to renters as the property owners (and really the market) have to work it into lease pricing. Without taxes, the equilibrium point would likely be somewhere in the middle, leaving some money in renters pocket but add a little more to the investor as well. Plus, who is to say visitors don't spend a little more money at B/CS business if they're not paying taxes?

At least that's how I see it - I'm admittedly biased as I have to collect and pay HOT on a few furnished properties I have when folks stay for less than 30 days.

I know it's a crazy idea, but hear me out... if we're struggling to spend designated funds from taxes so much we're subsiding arguably the largest cash cow in the history of BCS, maybe, just maybe, we should just tax less.


How do you know Santa's Wonderland is a cash cow? How much have they invested over their existence to build that place? I'm guessing it's low eight figures. That's one hell of an investment for a place that generates revenue six weeks a year. What's their annual payroll? Seasonal payroll? How much do they pay for the shuttle busses and off site parking? Off duty police directing traffic and inside the park? How much do they spend on nationwide advertising to draw in people from coast to coast?

I'm sure it's a profitable business or we wouldn't be having this conversation but you and I have no way of knowing how profitable. I'm not being rude, just stating what I believe are facts. I know the answer to a couple of the above questions and they aren't small numbers. That place is open 46 days this year. Feels like a pretty big investment for 46 days of revenue.
BQ_90
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Hornbeck said:

Pretty much. $600k for "advertising" to people that were going to come here anyway.

the QR code is inside SW isn't it, so they are already HERE
maroon barchetta
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Didn't they also build the place across the highway? And didn't they buy the Jockey Lot site to use for parking?

They either borrowed a lot of money or they are doing just fine.

SW isn't "pay $20 for a carload and drive thru in ten minutes" like it was in 2005. Everyone I know with small children that goes says you are dropping $200 minimum on a visit there.

They will be fine.
spike427
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It would cost me $230 just to get in the door with my family of 6, using the current ticket price on the site. I have no doubt I'd shell out well over $500 for the "full" experience.
Richleau12
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LOYAL AG said:

nthomas99 said:


Is it outside money though?

My intuition is that it's similar to property taxes where some say "it's only people who own homes" but inevitably this gets passed on to renters as the property owners (and really the market) have to work it into lease pricing. Without taxes, the equilibrium point would likely be somewhere in the middle, leaving some money in renters pocket but add a little more to the investor as well. Plus, who is to say visitors don't spend a little more money at B/CS business if they're not paying taxes?

At least that's how I see it - I'm admittedly biased as I have to collect and pay HOT on a few furnished properties I have when folks stay for less than 30 days.

I know it's a crazy idea, but hear me out... if we're struggling to spend designated funds from taxes so much we're subsiding arguably the largest cash cow in the history of BCS, maybe, just maybe, we should just tax less.


How do you know Santa's Wonderland is a cash cow? How much have they invested over their existence to build that place? I'm guessing it's low eight figures. That's one hell of an investment for a place that generates revenue six weeks a year. What's their annual payroll? Seasonal payroll? How much do they pay for the shuttle busses and off site parking? Off duty police directing traffic and inside the park? How much do they spend on nationwide advertising to draw in people from coast to coast?

I'm sure it's a profitable business or we wouldn't be having this conversation but you and I have no way of knowing how profitable. I'm not being rude, just stating what I believe are facts. I know the answer to a couple of the above questions and they aren't small numbers. That place is open 46 days this year. Feels like a pretty big investment for 46 days of revenue.



Dude, it's the largest Santa theme park in the world.

You seem to have quite a lot of interest and knowledge of this business and by judging, as others have stated, at the ever expanding footprint of the business, you can't convince me they aren't doing well. I'd like to know where the money is going. I don't believe they spent all that money on a sign in the park with a QR code that directs folks to businesses in the city. Which businesses? Do the businesses also have to pay the city for the advertising in the park? Are the businesses featured picked out of a hat? This seems odd, doesn't add up in the slightest and if we had real reporters in this town, we would know more as questions would be asked.

From what it sounds like and I have no clue, but it seems as the city might be picking up the tab for SW's advertising budget so SW is clear to sink more money into development. I'm not a fan of cities picking and choosing the victors. I imagine a lot of businesses could do well with advertising budgets like that. Again, I have no idea, but these are questions that feel needed to be asked and answered. Come on KBTX or the Eagle. Follow up and do your job!
Hornbeck
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As we have seen time and time again, hard hitting journalism is just not something that's done in the microplex. The news media have a gentleman's agreement to not get in the face of the cities, the county, or the college. I don't know what the media outlets get in return for that agreement, but I'd guess it's courtesy heads up when something is breaking, and I see several folks stepping down from their media position to take a job in PR or public info at one of those entities.
Richleau12
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Hornbeck said:

As we have seen time and time again, hard hitting journalism is just not something that's done in the microplex. The news media have a gentleman's agreement to not get in the face of the cities, the county, or the college. I don't know what the media outlets get in return for that agreement, but I'd guess it's courtesy heads up when something is breaking, and I see several folks stepping down from their media position to take a job in PR or public info at one of those entities.


I'm guessing it's like anything. The juice isn't worth the squeeze. The retribution would be tough as this is a small town so reporters dont want to get run out of town I'm assuming? No idea.
LOYAL AG
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Richleau12 said:

LOYAL AG said:

nthomas99 said:


Is it outside money though?

My intuition is that it's similar to property taxes where some say "it's only people who own homes" but inevitably this gets passed on to renters as the property owners (and really the market) have to work it into lease pricing. Without taxes, the equilibrium point would likely be somewhere in the middle, leaving some money in renters pocket but add a little more to the investor as well. Plus, who is to say visitors don't spend a little more money at B/CS business if they're not paying taxes?

At least that's how I see it - I'm admittedly biased as I have to collect and pay HOT on a few furnished properties I have when folks stay for less than 30 days.

I know it's a crazy idea, but hear me out... if we're struggling to spend designated funds from taxes so much we're subsiding arguably the largest cash cow in the history of BCS, maybe, just maybe, we should just tax less.


How do you know Santa's Wonderland is a cash cow? How much have they invested over their existence to build that place? I'm guessing it's low eight figures. That's one hell of an investment for a place that generates revenue six weeks a year. What's their annual payroll? Seasonal payroll? How much do they pay for the shuttle busses and off site parking? Off duty police directing traffic and inside the park? How much do they spend on nationwide advertising to draw in people from coast to coast?

I'm sure it's a profitable business or we wouldn't be having this conversation but you and I have no way of knowing how profitable. I'm not being rude, just stating what I believe are facts. I know the answer to a couple of the above questions and they aren't small numbers. That place is open 46 days this year. Feels like a pretty big investment for 46 days of revenue.



Dude, it's the largest Santa theme park in the world.

You seem to have quite a lot of interest and knowledge of this business and by judging, as others have stated, at the ever expanding footprint of the business, you can't convince me they aren't doing well. I'd like to know where the money is going. I don't believe they spent all that money on a sign in the park with a QR code that directs folks to businesses in the city. Which businesses? Do the businesses also have to pay the city for the advertising in the park? Are the businesses featured picked out of a hat? This seems odd, doesn't add up in the slightest and if we had real reporters in this town, we would know more as questions would be asked.

From what it sounds like and I have no clue, but it seems as the city might be picking up the tab for SW's advertising budget so SW is clear to sink more money into development. I'm not a fan of cities picking and choosing the victors. I imagine a lot of businesses could do well with advertising budgets like that. Again, I have no idea, but these are questions that feel needed to be asked and answered. Come on KBTX or the Eagle. Follow up and do your job!


I'm generally not a fan of government picking winners and losers either. In this case I really do see it as the city facilitating the growth of what is probably the #2 tourism driver in this town behind A&M and given the restrictions on the use of HOT I think spending $150k/year to generate $200k in HOT plus whatever other economic impact they can attribute to that company isn't a bad investment. But reasonable people can disagree on whether that's the right mindset or not.

As to what I know I gotta tread lightly to some degree here. I don't know specifics to SW but I do know enough about some of the things they're doing to make some educated guesses and based off what I think I know this is a nice revenue stream for them but it's not completely offsetting anything substantial. What I would hope is happening is the city is requiring SW to spend those funds to develop future attractions in the park to keep people coming back so that the 20k hotel rooms I assumed above becomes 22k next year, etc. I really hope it's not just a handout to the bottom line with really no expectations but that's just me speculating. This is COCS so who really knows what was negotiated.
techno-ag
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LOYAL AG said:

Richleau12 said:

LOYAL AG said:

nthomas99 said:


Is it outside money though?

My intuition is that it's similar to property taxes where some say "it's only people who own homes" but inevitably this gets passed on to renters as the property owners (and really the market) have to work it into lease pricing. Without taxes, the equilibrium point would likely be somewhere in the middle, leaving some money in renters pocket but add a little more to the investor as well. Plus, who is to say visitors don't spend a little more money at B/CS business if they're not paying taxes?

At least that's how I see it - I'm admittedly biased as I have to collect and pay HOT on a few furnished properties I have when folks stay for less than 30 days.

I know it's a crazy idea, but hear me out... if we're struggling to spend designated funds from taxes so much we're subsiding arguably the largest cash cow in the history of BCS, maybe, just maybe, we should just tax less.


How do you know Santa's Wonderland is a cash cow? How much have they invested over their existence to build that place? I'm guessing it's low eight figures. That's one hell of an investment for a place that generates revenue six weeks a year. What's their annual payroll? Seasonal payroll? How much do they pay for the shuttle busses and off site parking? Off duty police directing traffic and inside the park? How much do they spend on nationwide advertising to draw in people from coast to coast?

I'm sure it's a profitable business or we wouldn't be having this conversation but you and I have no way of knowing how profitable. I'm not being rude, just stating what I believe are facts. I know the answer to a couple of the above questions and they aren't small numbers. That place is open 46 days this year. Feels like a pretty big investment for 46 days of revenue.



Dude, it's the largest Santa theme park in the world.

You seem to have quite a lot of interest and knowledge of this business and by judging, as others have stated, at the ever expanding footprint of the business, you can't convince me they aren't doing well. I'd like to know where the money is going. I don't believe they spent all that money on a sign in the park with a QR code that directs folks to businesses in the city. Which businesses? Do the businesses also have to pay the city for the advertising in the park? Are the businesses featured picked out of a hat? This seems odd, doesn't add up in the slightest and if we had real reporters in this town, we would know more as questions would be asked.

From what it sounds like and I have no clue, but it seems as the city might be picking up the tab for SW's advertising budget so SW is clear to sink more money into development. I'm not a fan of cities picking and choosing the victors. I imagine a lot of businesses could do well with advertising budgets like that. Again, I have no idea, but these are questions that feel needed to be asked and answered. Come on KBTX or the Eagle. Follow up and do your job!


I'm generally not a fan of government picking winners and losers either. In this case I really do see it as the city facilitating the growth of what is probably the #2 tourism driver in this town behind A&M and given the restrictions on the use of HOT I think spending $150k/year to generate $200k in HOT plus whatever other economic impact they can attribute to that company isn't a bad investment. But reasonable people can disagree on whether that's the right mindset or not.

As to what I know I gotta tread lightly to some degree here. I don't know specifics to SW but I do know enough about some of the things they're doing to make some educated guesses and based off what I think I know this is a nice revenue stream for them but it's not completely offsetting anything substantial. What I would hope is happening is the city is requiring SW to spend those funds to develop future attractions in the park to keep people coming back so that the 20k hotel rooms I assumed above becomes 22k next year, etc. I really hope it's not just a handout to the bottom line with really no expectations but that's just me speculating. This is COCS so who really knows what was negotiated.

Well said. If the tourists stay here longer, they spend here longer. Seems like a good use of HOT funds since they're so restricted anyway.
The left cannot kill the Spirit of Charlie Kirk.
Richleau12
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techno-ag said:

LOYAL AG said:

Richleau12 said:

LOYAL AG said:

nthomas99 said:


Is it outside money though?

My intuition is that it's similar to property taxes where some say "it's only people who own homes" but inevitably this gets passed on to renters as the property owners (and really the market) have to work it into lease pricing. Without taxes, the equilibrium point would likely be somewhere in the middle, leaving some money in renters pocket but add a little more to the investor as well. Plus, who is to say visitors don't spend a little more money at B/CS business if they're not paying taxes?

At least that's how I see it - I'm admittedly biased as I have to collect and pay HOT on a few furnished properties I have when folks stay for less than 30 days.

I know it's a crazy idea, but hear me out... if we're struggling to spend designated funds from taxes so much we're subsiding arguably the largest cash cow in the history of BCS, maybe, just maybe, we should just tax less.


How do you know Santa's Wonderland is a cash cow? How much have they invested over their existence to build that place? I'm guessing it's low eight figures. That's one hell of an investment for a place that generates revenue six weeks a year. What's their annual payroll? Seasonal payroll? How much do they pay for the shuttle busses and off site parking? Off duty police directing traffic and inside the park? How much do they spend on nationwide advertising to draw in people from coast to coast?

I'm sure it's a profitable business or we wouldn't be having this conversation but you and I have no way of knowing how profitable. I'm not being rude, just stating what I believe are facts. I know the answer to a couple of the above questions and they aren't small numbers. That place is open 46 days this year. Feels like a pretty big investment for 46 days of revenue.



Dude, it's the largest Santa theme park in the world.

You seem to have quite a lot of interest and knowledge of this business and by judging, as others have stated, at the ever expanding footprint of the business, you can't convince me they aren't doing well. I'd like to know where the money is going. I don't believe they spent all that money on a sign in the park with a QR code that directs folks to businesses in the city. Which businesses? Do the businesses also have to pay the city for the advertising in the park? Are the businesses featured picked out of a hat? This seems odd, doesn't add up in the slightest and if we had real reporters in this town, we would know more as questions would be asked.

From what it sounds like and I have no clue, but it seems as the city might be picking up the tab for SW's advertising budget so SW is clear to sink more money into development. I'm not a fan of cities picking and choosing the victors. I imagine a lot of businesses could do well with advertising budgets like that. Again, I have no idea, but these are questions that feel needed to be asked and answered. Come on KBTX or the Eagle. Follow up and do your job!


I'm generally not a fan of government picking winners and losers either. In this case I really do see it as the city facilitating the growth of what is probably the #2 tourism driver in this town behind A&M and given the restrictions on the use of HOT I think spending $150k/year to generate $200k in HOT plus whatever other economic impact they can attribute to that company isn't a bad investment. But reasonable people can disagree on whether that's the right mindset or not.

As to what I know I gotta tread lightly to some degree here. I don't know specifics to SW but I do know enough about some of the things they're doing to make some educated guesses and based off what I think I know this is a nice revenue stream for them but it's not completely offsetting anything substantial. What I would hope is happening is the city is requiring SW to spend those funds to develop future attractions in the park to keep people coming back so that the 20k hotel rooms I assumed above becomes 22k next year, etc. I really hope it's not just a handout to the bottom line with really no expectations but that's just me speculating. This is COCS so who really knows what was negotiated.

Well said. If the tourists stay here longer, they spend here longer. Seems like a good use of HOT funds since they're so restricted anyway.


And where does that meet the HOT money restrictions? I don't see "develop your business further"

Again, if I opened a business and I was able to convince the city to give me money so I can expand my business, I'd take it too. If the only caveat is "well it'll attract more folks to the area" to receive that HOT money, then that opens the door for tons of options and alternatives. Is that the case here? Seems to be a bit of a moving target or simply just whatever the city can justify?
Bunk Moreland
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Quote:

I'm not a fan of cities picking and choosing the victors. I imagine a lot of businesses could do well with advertising budgets like that. Again, I have no idea, but these are questions that feel needed to be asked and answered. Come on KBTX or the Eagle. Follow up and do your job!

They didn't pick and choose this victor. SW did so damn well on their own and established themselves at such a level that the city would be foolish not to look at partnering in some way that can increase revenue for the city as well as promote the continued investment into what was already a winner. This isn't 2 lemonade stands across the street from each other and the city showing up with shaved ice and a covered patio for one side and nothing for the other.

Not sure if I agree with the terms of this exact partnership or not though.
woodiewood1
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My first question and maybe Bob can answer it, is there and annual list of entities that were given some HOT tax either in monetary payments, tax abatements or other services of value?
Richleau12
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woodiewood1 said:

My first question and maybe Bob can answer it, is there and annual list of entities that were given some HOT tax either in monetary payments, tax abatements or other services of value?


Agreed, what's the total pool of HOT money as well. That'd be a hell of a thing to see. I'd bet it's a good chunk of change between all the hotels and airbnbs in the area.
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