Waco needs the Baylor Students to spend money. Sadly, due to the decline in the economy in the bust of the late 80s, from a white collar, agricultural & manufacturing standpoint, all Waco really has to drive its economy is service oriented jobs and low-paying manufacturing stuff from Coca-Cola. Waco really used to have a lot of nice shops and restaurants to dine at that were "white table cloth" so to speak, but as the old money dries up and wages continue to fall there, it is going to be really hard to sustain that. Waco needs more College Grads to come there to perform more finance, accounting & professional-oriented careers. Such will lead to an influx in activity and drive average wages up. The problem is that what is left of the old money does not want that and will not have that. They are content with allowing pretenders to pretend that they can roll with them and work for them, while the hoi polloi slum it.