My current DD is a 2020 Outback, and my wife drives a 2022 Forester. We bought one of my daughters a used 2019 Forester. I plan to hand my Outback down to another of my daughters this Summer (replacing it with a truck). Safe to say we're sold on Subaru.
Outback: I like it a lot. Positives - plenty of power w/turbocharged engine, good fuel economy (>30 mpg on hwy as long as I keep it under 75 mph), best-in-class AWD, great ground clearance (8.7 in), pretty good cargo capacity, lower roofline makes it easier to load objects in rooftop carrier, etc., slick integrated crossbars, comfortable, affordable, copious safety equipment, good reliability. It's just a great all-around car. Negatives - overly sensitive/intervening safety equipment, CVT.
Forester: My wife likes hers. Has many of the same pros and cons. Positive worth mentioning - outstanding visibility. Negative worth mentioning - it has a fair amount of road noise and rides rougher relative to my Outback. I'm hoping that will improve when I replace the OEM tires here soon (they're not great). I understand that Subaru has improved NVH with the 2024 Foresters.