Rumors have been flying for awhile.
And yeah… for those who don't understand why sportswashing is a big deal (and a smart use of money, to Jeff's point) - the article below is an example of why.
https://www.chroniclelive.co.uk/sport/football/football-news/uk-government-emails-reveal-newcastle-26643796This isn't about business ROI, it's about political ROI. You make the Saudi League interesting by making it Ronaldo v. Messi, people who never would've imagined watching that league will watch. Or at least have it pour across their social media feeds. And that then makes a personal connection with a country that a lot of folks don't really like.