Honestly, it's really not great if you aren't going to Tulum or Akumal or Puerto Aventuras. We live here part time and it's about a 45 minute drive from Tulum Airport to our house in Aldea Zama and probs at least hour and a half and that's w no traffic on Avenida Tulum to PDC. So, it's 2x as far as ASUR. Cancun is a much shorter drive to Puerto Morelos and PDC (maybe 35/40 minutes). I'd say Tulum is about 1/2 way to PA and a little closer than Cancun if you're going to Akumal.
Don't book it thinking you're close to Tulum. It's kinda the same MCI to KC. It's a SOLID 40 minute drive.