DeangeloVickers said:
If you know a lot about something, do it yourself....the %s that the franchise get is just brutal to the bottom line. Not to mention running the damn things
Here's my take about franchises when I'm needing a service. A franchise, by its very nature, cannot be the cheapest option because of its extra overhead obligation to those who have created and maintain the brand.
So in the marketplace, franchises have to show some promise of being the best, most competent option. And that usually looks like involved, sharp, responsive owners, and professional service techs. And if you possess those skills and the ability to find and keep that labor, why could you not succeed starting out on your own? Usually it is because a franchisee is on a second career and needs training.
So the value of a franchise really comes down to training new owners and new techs, and access to a well run shared backend support like a supply warehouse.
I think its really important that the franchise have a low upfront, revenue based franchise commission. That way, corporate only wins when you win. Take Subway for example, they had a huge misalignment in incentives compared to the franchisee. Corporate made the most money when they opened a new store. So stores proliferated and they walked all over owners by springing up shops as densely as they could get away with.