Why Not Sports? is a podcast hosted by two current Aggies exploring the impact of sports beyond the game through business, culture, and leadership.
In this episode, we're joined by Federico Muyshondt '03, CEO of BODYARMOR Sports Nutrition, to talk about what it takes to lead a challenger brand in one of the most competitive industries out there.
We cover:
Federico is a great example of the Aggie Network in action. He's driven, generous, and committed to paying it forward. We're incredibly thankful for his time, insight, and support.
In this episode, we're joined by Federico Muyshondt '03, CEO of BODYARMOR Sports Nutrition, to talk about what it takes to lead a challenger brand in one of the most competitive industries out there.
We cover:
- How BODYARMOR is redefining sports hydration through innovation and clean ingredients
- The influence of the Mamba Mentality on Federico's leadership approach
- Building real partnerships with athletes and creators like Dude Perfect and Barstool
- His advice for students and young professionals looking to lead with purpose
Federico is a great example of the Aggie Network in action. He's driven, generous, and committed to paying it forward. We're incredibly thankful for his time, insight, and support.