TBH depends on the size of the school. Been doing this for almost 20 years. Have a great hospitality room and be available if the team needs something. To me small schools don't do all the bells and whistles and its more about getting games for your kids. If its a big school tournament then teams expect all of the interactive brackets and all of that.

As a coach all I care about is game times and don't make me play every game in the back gym if using more than one gym. Most mad I have ever been was taking a team to an overnight tournament 3 days after Christmas and playing 6 games in their practice gym instead of their beautiful main gym. It rubbed me the wrong way and I will never go back to that tournament.

As far as coaches swag I could care less. To me do something for the kids like a tournament t-shirt or something. The kids will love it and its a way to promote your tournament.