UF has had a women's lacrosse team for about 6 years. It's pretty easy to be competitive, not that many schools play it, we have made it to at least the round of 16 every year after our inaugural year, and made the final 4 in year three.
It's also good association, even though the SEC doesn't have a league for it (it's just us and Vandy), many of the participating schools are really good academically, so it's good exposure. The last conference we were in had us, Ohio State, Northwestern, Johns Hopkins, Vandy and Penn State. That disolved and now we are with the big east.