Entertainment
Sponsored by

Disney + Premier Access

2,813 Views | 39 Replies | Last: 5 yr ago by _lefraud_
imjustsayin
How long do you want to ignore this user?
AG
I totally get this from a business perspective and I do not fault Disney for trying a business model that in some respects was probably inevitable anyways. I think the thing that I'm mourning is the movie theater experience. I know the movie theaters are drowning right now and movies like this would help them tremendously. But, the complexities of trying to survive in the midst of a pandemic are simply to complex for me to levy judgment on companies (theaters and production companies) who are trying to find their own way.

I think the more interesting question this raises is, what does big budget movie making and seeing look like post-pandemic and what exhibition venues will be left to show them... and what business model will they employ to exist in a largely streaming world.
texasaggie04
How long do you want to ignore this user?
AG
Boy, I had no idea this thread would spark so much controversy. I really had no idea Mulan was a new release, I thought it came out like a year ago. I was just confused on what premier access was and why it only included a single movie.

Though I admit that I do hope it doesn't open up Pandora's box of shows like WandaVison because avoiding spoilers these days is almost impossible.
Brian Earl Spilner
How long do you want to ignore this user?
AG
Quote:

So why would they just throw it up at no additional cost on Disney+ for people who are already paying for Disney+? For a movie this big, that had already spent millions on theatrical advertising pre-pandemic, on what planet is that a rational business plan?
Consumer goodwill. Everyone is hurting.
cp2011
How long do you want to ignore this user?
AG
You could also make the argument for drawing in additional subscribers, even if only for 1 month. For a $200mm "opening" weekend, you'd need an additional 30mm households at $7. Clearly that wasn't the decision, so maybe they felt they were saturated at 60mm subscriptions, but how many of the new users stick around or forget to cancel? Anyway, I don't know anything about business, and have already conceded defeat
20ag07
How long do you want to ignore this user?
They did this for Hamilton. Which was a gift, and goodwill, for all the people complaining. Clearly, data from that experiment told them to try something different here.
_lefraud_
How long do you want to ignore this user?
AG
20ag07 said:

As with everything in life, people willing to spend more money will get things you won't now.

This. Capitalism = Choice

Also, it's no different than being a member of a golf club. You pay monthly dues, yet sometimes there are events at the club that aren't covered with said dues.
Refresh
Page 2 of 2
 
×
subscribe Verify your student status
See Subscription Benefits
Trial only available to users who have never subscribed or participated in a previous trial.