Tibbers said:
TCTTS said:
Many theaters will close, no doubt, but I think the remaining theaters will ultimately better-accommodate the theater-going demand. Fewer theater locations, but screenings that are potentially more crowded, more accommodating, serve better food, etc. There will still be PLENTY of people champing at the bit for the theater experience once this thing is over.
I don't quite think you are right about that.
"Fewer theaters," "theaters will be more accommodating," and "there will still be plenty of people who enjoy seeing movies in theaters" aren't even remotely controversial statements. There WILL be fewer theaters, theaters WILL change, and there WILL be enough interest to keep the theaters that survive in business. I'm confused as to how any of those aren't "right." Because the only alternative is no theaters whatsoever, and that's just not going to happen.
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There has been a lot of opportunity for typical clientele to break the cycle if you will. The longer time people have to find fitting alternatives that are cheaper, the less likely they will return to previous expensive alternatives. I wouldn't count on people returning in similar numbers in the slightest.
It might take a few weeks or months post-vaccine, but once movies like
Top Gun: Maverick,
The Batman, etc hit, people aren't staying home for those. I think you're underestimating the desire audiences still have to experience those kinds of blockbusters on the big screen, opening weekend, and be part of the conversation, etc. Sitting at home for eight to twelve months, watching a bunch of not-so-great VOD titles from the couch isn't going to cause the massive paradigm shift you're predicting. Will it affect *certain* people, and will those people expect *certain* titles to be more easily accessible via VOD? No doubt. But theaters are already adjusting, by evidence of the AMC/Universal deal, with Universal movies now able to hit VOD three weeks after they premiere in theaters. Similar studio deals will follow, and before we know it, movies releasing theatrically and then on VOD a few weeks later will become the norm.
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The subscription model in my opinion is the way to go and if Amazon grows wise to it (I think they were just waiting for the right time to throw their hat in the ring) it will level all competition as competitors realistically can not compete.
Gone are the days of Sony making the rules, gone are the old rules of movie distribution, moviepass provided a window for the future.
If Amazon decides or Disney for that matter, to vertically integrate their future films by giving them a theater in every major metropolitan area, imagine the money saved and earned by no longer having to go through any middleman at all.
Its kind of scary to be honest as they would have complete control over content but I think the end result would be a hell of a lot better than our current setup.
Popcorn at one point was a game changer, air conditioning was at one point a game changer, neighborhood theaters at one point were a game changer, multiplexes at one point were a game changer, luxury boutique theaters with bars were at one point a game changer, the new game changer is subscription based and exclusive content based.
How about a theater that offered free tickets monthly and provided whole foods style cuisine on top of it? Sign me the **** up.
I don't doubt that something along these lines will eventual happen, and I'm not in any way saying it won't. Where have I given you that impression that I'm arguing against this? Granted, I don't quite understand why Amazon, specifically, would want to do this, as the upside doesn't seem worth the cost for a company as big as them. But eventually, yes, *a* company will gobble up one of the chains and do some kind of subscription model, and then more will follow.
Overall, I just think a lot of the doom and gloom is a byproduct of us still being stuck in the heart of this mess. But it's the same nonsense as the "New York is dead" talk or "we're never going to shake hands again."