I'm curious to hear from anyone who understands the industry about why some companies release shows weekly versus an entire season/limited series at once.
After thinking about it, I would assume the best part of a weekly release is to keep the chatter about the show going for longer than a couple of weeks. With our culture's seemingly short attention span, this seems to be one of the biggest benefits. Not to mention, I'm sure episodes are rewatched more often because people are waiting for the next episode.
So why does a company like Netflix release the entire season at once? Is it just because that's how they have always done it, so they just keep doing it this way? I would assume that if one method made the most business sense, then every streaming service would do it the same.
All of these services are obviously watching subscriber numbers and hours watched, so I would assume they all have the same type of data.
Thoughts?
After thinking about it, I would assume the best part of a weekly release is to keep the chatter about the show going for longer than a couple of weeks. With our culture's seemingly short attention span, this seems to be one of the biggest benefits. Not to mention, I'm sure episodes are rewatched more often because people are waiting for the next episode.
So why does a company like Netflix release the entire season at once? Is it just because that's how they have always done it, so they just keep doing it this way? I would assume that if one method made the most business sense, then every streaming service would do it the same.
All of these services are obviously watching subscriber numbers and hours watched, so I would assume they all have the same type of data.
Thoughts?