dreyOO said:
I'll bet Mr Beast will be studied in business schools if not already.
Funny you should say that, because I've recently gone down a rabbit hole of listen to Mr. Beast interviews. His success is definitely no accident. He spent about a decade studying YouTube and running tests to figure out how it's algorithms work. He would pay with titles, thumbnails, color schemes, etc. to figure out how to make something go viral. He's also very open about what he has learned. He doesn't try to keep it a secret. His view is that YouTube is still growing as a platform, and the more he can help people go viral, the more it helps everyone.
A couple of "lessons" I've learned from his interviews that I think are relevant to this thread:
1. Content matters -- several times he's talked about how a lot people think the key to YouTube success is just pumping out videos, but what's more important is good videos. Once you have one video go viral, it's much easier to have a second. I think streaming channels could learn from this. So much of what is out there is just trash. The channels that focus on quality over quantity will win.
2. Network's are too greedy. If you think about a show like Survivor, which can kind of compare to a Mr. Beast video, they are on for like 20 weeks and at the end give away a million dollars. There was a time that seemed like a lot, but it's not really all that impressive anymore, which makes the show less exciting. With the advertising money networks are getting for their reality shows, they should be giving away $10 million at least. That would gain more interest and in truth raise viewership for all their content. Mr Beast routinely gives away a million for doing stupid crap like staying in a circle, and gets much better viewership. After watching him give away a million dollars, or an island, or something stupid like that, viewers usually stick around and start to watch his older stuff.