To respond to the original topic poster, I'm sure you know by now, but here is the answer to your question:
http://bonfire.tamu.edu/
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Speaking of which, I've noticed an annoying trend at thebatt.com. They even go as far as to spell Student Bonfire in lowercase despite it being the name of the organization. Every single time it's been mentioned this year.
My initial thought was to say that they are just ignorant, and probably would refer to any Bonfire as bonfire, but then I read this from your batt link:
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Regardless of the location or its incorporation into [bold]Student Activities[/bold] student bonfire holds a theme of uniting those who help build it and those who come to watch it burn.
Is "student activities" even an organization? Capitalizing it sure makes it seem that way. Side by side with reference to Student Bonfire, which seems to be referred to as an event and not the organization, the capitalization of "student activities" seems to reaffirm your belief in a deliberate belittlement.
Another thing I found troubling about this article was this, which is reiterated throughout the article:
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However, some participants feel there is a negative mentality or connotation on campus concerning those students who work on bonfire cut and stack.
That is a damn shame, but it is nothing knew. When I worked on Bonfire '98-'99 we were a bunch of miscreants then too, which Moses yells like "WE ARE HEATHENS, WE ARE THUGS, WE RAPE WOMEN, WE DO DRUGS!" , courtesy of Todd Macek, did not help remedy. We enjoyed the misfit status brought on by shaving our heads into mohawks and groding ourselves into the bedrock brought on. That and a slew of other dispicable behaviors and loose traditions were part of the enjoyment.
Today though, these are not things to parade around the quad and beyond yelling and doing. The campus environment is more hostile than ever, understandably, and people think that these behaviors are symptomatic of carelesness.
This is not the rough and ready A&M of the past. Alot of people go to A&M for the top notch eductation and though diversity is stressed everywhere, many of these young (and older) "scholars" are intolerant of traditionas like Bonfire that are laden with "unfavorable" (public) behaviors.
It's sadly ironic given the powerful connective force that Bonfire is.