So, here is what I surmise happened with AE:
1) They released an ad campaign that anti-woke people would like, because it has a beautiful woman showing off her beauty.
2) The ad campaign included messages which could easily be interpreted in a way that is offensive. People have said that the ad campaign promotes eugenics (a HUGE stretch). But, the language is just as easily interpreted in a non-offensive way. "My jeans are blue" is a clever play on words related to genes that you pass on and jeans that you wear and, presumably, can pass on. They never really mention that Sweeny's eyes are blue, but the inference can be made that there is a relationship between her blue jeans and her genes for blue eyes.
3) Leftist media goes crazy. AE is talked about non-stop about being evil by the MSM.
4) AE doesn't apologize, but doesn't defend any racist message that could be pulled from the ad. "Sydney Sweeney Has Great Jeans' is and always was about the jeans. Her jeans. Her story. We'll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone." Simply deny the fact that the ad is racist, and that people who interpret it as racist are choosing to do so.
5) AE not backing down to wokeism results in support from right-leaning media.
All of this could have been easily predicted. In fact, the positioning of the ad makes me think that AE was actually out for all of the free press that was going to come with the ad campaign, insinuating racist language just enough to draw the ire of the press, but not enough to actually be racist. Since the demand for racism is higher than the supply, AE decided to provide something that the MSM would sell as racism that the average American consumer was not going to buy as racism.
The result is that AE got about $1billion worth of free advertising, and Sweeny got a huge boost to her career, as long as she can get hired by Hollywood again.
I would think that this could be easily repeated by other companies that are not all that entrenched with the far left side of the political spectrum. Ads that will be offensive to 10% of the population, will become the number one news item at the time that they come out, and the other 90% of the population will roll their eyes at the racism accusations.
AE effectively went fishing for a ton of free publicity without harming their brand. On the contrary, AE might actually have a stronger brand now than they did before the campaign. They landed a real lunker.
Anyone have any other examples of a "wokefishing" campaign? Any ideas of a good one not yet implemented?
1) They released an ad campaign that anti-woke people would like, because it has a beautiful woman showing off her beauty.
2) The ad campaign included messages which could easily be interpreted in a way that is offensive. People have said that the ad campaign promotes eugenics (a HUGE stretch). But, the language is just as easily interpreted in a non-offensive way. "My jeans are blue" is a clever play on words related to genes that you pass on and jeans that you wear and, presumably, can pass on. They never really mention that Sweeny's eyes are blue, but the inference can be made that there is a relationship between her blue jeans and her genes for blue eyes.
3) Leftist media goes crazy. AE is talked about non-stop about being evil by the MSM.
4) AE doesn't apologize, but doesn't defend any racist message that could be pulled from the ad. "Sydney Sweeney Has Great Jeans' is and always was about the jeans. Her jeans. Her story. We'll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone." Simply deny the fact that the ad is racist, and that people who interpret it as racist are choosing to do so.
5) AE not backing down to wokeism results in support from right-leaning media.
All of this could have been easily predicted. In fact, the positioning of the ad makes me think that AE was actually out for all of the free press that was going to come with the ad campaign, insinuating racist language just enough to draw the ire of the press, but not enough to actually be racist. Since the demand for racism is higher than the supply, AE decided to provide something that the MSM would sell as racism that the average American consumer was not going to buy as racism.
The result is that AE got about $1billion worth of free advertising, and Sweeny got a huge boost to her career, as long as she can get hired by Hollywood again.
I would think that this could be easily repeated by other companies that are not all that entrenched with the far left side of the political spectrum. Ads that will be offensive to 10% of the population, will become the number one news item at the time that they come out, and the other 90% of the population will roll their eyes at the racism accusations.
AE effectively went fishing for a ton of free publicity without harming their brand. On the contrary, AE might actually have a stronger brand now than they did before the campaign. They landed a real lunker.
Anyone have any other examples of a "wokefishing" campaign? Any ideas of a good one not yet implemented?
It takes a special kind of brainwashed useful idiot to politically defend government fraud, waste, and abuse.
