Well we are talking about american eagle, she was worth everything they paid. I didnt even know that retailer was still around.

13B said:

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El Gallo Blanco said:

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93MarineHorn said:

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There is no way that AE didn't plan for some leftist outrage over these ads. I think they were probably shocked just how much outrage and free publicity there was. I'd never heard of SS until the kerfuffle over this ad. Another massive backfire by the left.

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Same. I watch plenty of movies and TV shows and had never seen anything she is in, but she is now one of my favorite actresses lol.

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The ad has to be racist/Nazi. She has blonde hair, blue eyes and they used the word genes...her initials literally spell SS!

I actually have to disagree with OP in the statement that AE intended to suggest pseudo racism or Nazism. I thinking they did purposely use a hot white girl that would appeal to every male with his unit intact and used the word gene and jeans tongue in cheek about how freakin' hot she is because of her genes/jeans. Just a play on words without any racist intent. Other than that, intended or not, what the OP stated happened and was a huge success.

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Hell yes the ad agency knew what it was doing. Racist... very subtle. You'd have to be a complete ****ing idiot, or a liberal (I know, an oxymoron) to think otherwise.

Very clever campaign.

The ad was a big win for American Eagle , Sydney Sweeney, and the ad firm that came up with it. The "outrage" is totally manufactured but it magnified the impact of the ad significantly. Typical leftist land of unintended consequences. They are so tone deaf.

The Bee.

zb008 said:

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You guys do realize that she gained her popularity from a show about lesbians? Just because she participated in an American Eagle ad doesn't mean that she's a conservative. Also, being 50+ and fantasizing about a 27 year old, especially on a public forum, is weird.

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I am 43 and have no problem thinking a 27 year old actress is attractive. Any 50 yr old who is like "ewww, yuck!" is the weird one lol. I think even a 65 year old gay man would be able to tell that she is, objectively, attractive.

She is supposedly a registered republican, is under attack from the left, seems to not be a crazy lib marxist, loves shooting guns and has a 1960's era mustang with drum breaks that she knows how to change. And she is into working on classic broncos as well. Also normal looking bro in the military.

I don't know where she lies on the political spectrum, but she is definitely not your standard useless far left psycho Hollywood actress. Her lifestyle makes her more attractive.

El Gallo Blanco said:

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I honestly have no clue if this will help or hinder her Hollywood career. Esp since it was reveleaed that she was a registered Republican (if that's true).

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uh, she literally is one of the hottest females in Hollywood right now and just dropped a new Baskin Robbins commercial

you think she is hurting her career with

LITERALLY EVERYONE WANTING HER IN AN AD CAMPAIGN RIGHT NOW?!??

Yeah, in sports the real money is in endorsements. She'll do fine even if she never lands a big starring movie role. Few people do anyway.

LMCane said:

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El Gallo Blanco said:

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I honestly have no clue if this will help or hinder her Hollywood career. Esp since it was reveleaed that she was a registered Republican (if that's true).

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uh, she literally is one of the hottest females in Hollywood right now and just dropped a new Baskin Robbins commercial

you think she is hurting her career with

LITERALLY EVERYONE WANTING HER IN AN AD CAMPAIGN RIGHT NOW?!??

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Goodness, I am talking about her ACTING career. Which is where most actresses MAKE MOST OF THEIR MONEY...although they can make substantial $$$ in ads and endorsements. I am not making any sort of statement, just genuinely curious to see how it shakes out.

Hypothetically, if it blackballed her in Hollywood to a significant extent, one day the ads are going to die down. I hope this doesn't happen but you cannot tell me there is zero chance this disrupts her acting career. Settle down Barnes.

If AE did anything, they underestimated the stupidity of the American left and their ability to see racism in EVERYTHING.

Hollywood will simultaneously try to tank her career while producing their 12,736th piece on "McCarthyism".

I saw an article on Facebook (so take it with a grain of salt as it could be a complete lie) that American Eagle actually filmed a series of "good genes/jeans' ads with Sweeney's being the first and the next ones featuring attractive black female, asian female, and hispanic female. Again not sure if true.

I'm 50+ and she is smoking hot. Will feel the same when I'm 80.

The only way that would work is if AE assumed that "woke" people would get offended because they're overly sensitive, too stupid to get the play on words, and completely lack a sense of humor.

Yeah, it's totally possible.

Bobaloo said:

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I'm 50+ and she is smoking hot. Will feel the same when I'm 80.

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This woman is objectively hot regardless of the observers age...

zb008 said:

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You guys do realize that she gained her popularity from a show about lesbians? Just because she participated in an American Eagle ad doesn't mean that she's a conservative. Also, being 50+ and fantasizing about a 27 year old, especially on a public forum, is weird.

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Supposedly she is a registered Republican in Florida. Libs also **** on her for posting pics from her mom's birthday party because people had MAGA hats and blue lives matter shirts.

She's probably more conservative than you think.

doubtful this was all intentional from AE. it's was just a play on words between jeans and genes because she's hot, not because of nazi dog whistling or anything like that.

but online culture war discourse loves to flood a space with backlash to backlash to backlash ad infinitum.

El Gallo Blanco said:

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LMCane said:

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El Gallo Blanco said:

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I honestly have no clue if this will help or hinder her Hollywood career. Esp since it was reveleaed that she was a registered Republican (if that's true).

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uh, she literally is one of the hottest females in Hollywood right now and just dropped a new Baskin Robbins commercial

you think she is hurting her career with

LITERALLY EVERYONE WANTING HER IN AN AD CAMPAIGN RIGHT NOW?!??

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Goodness, I am talking about her ACTING career. Which is where most actresses MAKE MOST OF THEIR MONEY...although they can make substantial $$$ in ads and endorsements. I am not making any sort of statement, just genuinely curious to see how it shakes out.

Hypothetically, if it blackballed her in Hollywood to a significant extent, one day the ads are going to die down. I hope this doesn't happen but you cannot tell me there is zero chance this disrupts her acting career. Settle down Barnes.

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I realize the decision makers in Hollywood are stupid enough to blackball her. At the same time, there a certain roles that would practically guarantee success if she were cast in one right now. It amazes me how business executives sometimes ignore the easy money.

Old McDonald said:

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doubtful this was all intentional from AE. it's was just a play on words between jeans and genes because she's hot, not because of nazi dog whistling or anything like that.

but online culture war discourse loves to flood a space with backlash to backlash to backlash ad infinitum.

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I disagree 100%. AE knew exactly what they were doing.

Old McDonald said:

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doubtful this was all intentional from AE. it's was just a play on words between jeans and genes because she's hot, not because of nazi dog whistling or anything like that.

but online culture war discourse loves to flood a space with backlash to backlash to backlash ad infinitum.

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Holy crap!! I agree with you! That's something I thought I'd never say!

zb008 said:

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You guys do realize that she gained her popularity from a show about lesbians? Just because she participated in an American Eagle ad doesn't mean that she's a conservative. Also, being 50+ and fantasizing about a 27 year old, especially on a public forum, is weird.

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You do realize that Robin Williams gained his popularity from a show where he played an alien? While his talent and delivery was otherworldly, I'm fairly certain he wasn't actually from Ork. You know, he was "acting"; that is what actors do. Shockingly, they do it to make money in opportunities that are afforded them. They might play or be in a variety of genres.

This is reading waaaaay more into this ad than was put into it. It was just a jeans ad with a hot girl.
I don't think anyone would have even noticed if not for the left's collective freak out. They are now in their third week of melt down over a freaking blue jeans ad.
This whole thing has been a massive Streisand effect. If not for the left's reaction no one would have even noticed.

El Gallo Blanco said:

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I honestly have no clue if this will help or hinder her Hollywood career. Esp since it was reveleaed that she was a registered Republican (if that's true).

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It traced back to a $13 million mansion in the Florida Keys, so it was most likely her. I can provide the location to any potential stalkers.

Maybe I should add "other"?

zb008 said:

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You guys do realize that she gained her popularity from a show about lesbians? Just because she participated in an American Eagle ad doesn't mean that she's a conservative. Also, being 50+ and fantasizing about a 27 year old, especially on a public forum, is weird.

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Sounds like you are the one here with the issues bud. Also, we know she is conservative because she is hot most liberal women are gross.

zb008 said:

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You guys do realize that she gained her popularity from a show about lesbians? Just because she participated in an American Eagle ad doesn't mean that she's a conservative. Also, being 50+ and fantasizing about a 27 year old, especially on a public forum, is weird.

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But date one and you are a legend.

Tripling down

American Eagle has taken over the Las Vegas sphere and put Sydney Sweeney in their jeans on it. I love the balls on this company. Makes me proud to have made $4.50 an hour to work there in 1997. pic.twitter.com/bn4qtydi4Q

— Clay Travis (@ClayTravis) August 8, 2025

BarnacleBill said:

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This is reading waaaaay more into this ad than was put into it. It was just a jeans ad with a hot girl.
I don't think anyone would have even noticed if not for the left's collective freak out. They are now in their third week of melt down over a freaking blue jeans ad.
This whole thing has been a massive Streisand effect. If not for the left's reaction no one would have even noticed.

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What I am saying is:

1) if I was about to launch this ad, would I have anticipated backlash from the left? Absolutely. No one that has been paying attention to responses to commercials is surprised by this freak out. At least I am not.

2) If you are AE and you anticipate the backlash, what do you do? Start with a black girl and talk about good jeans / genes to tone down the backlash? Or, maybe, lean into the backlash by using a white girl with blue eyes, and talk about jeans being blue.

If you think this Streisand effect wasn't planned, or at least hoped for, then you have a pretty low opinion of the intelligence of the world's best marketing people.

I'm willing to give credit where it is due. The ad was brilliant.

I do hope they follow up with a beautiful black or latino woman in something like the jeans below saying "my jeans are brown".

Would be a fun and funny follow up, and keep the pub rolling.

That's really going to upset the ethno-nationalists who ride Walmart scooters and think AE was targeting them.

BusterAg said:

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BarnacleBill said:

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This is reading waaaaay more into this ad than was put into it. It was just a jeans ad with a hot girl.
I don't think anyone would have even noticed if not for the left's collective freak out. They are now in their third week of melt down over a freaking blue jeans ad.
This whole thing has been a massive Streisand effect. If not for the left's reaction no one would have even noticed.

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What I am saying is:

1) if I was about to launch this ad, would I have anticipated backlash from the left? Absolutely. No one that has been paying attention to responses to commercials is surprised by this freak out. At least I am not.

2) If you are AE and you anticipate the backlash, what do you do? Start with a black girl and talk about good jeans / genes to tone down the backlash? Or, maybe, lean into the backlash by using a white girl with blue eyes, and talk about jeans being blue.

If you think this Streisand effect wasn't planned, or at least hoped for, then you have a pretty low opinion of the intelligence of the world's best marketing people.

I'm willing to give credit where it is due. The ad was brilliant.

I do hope they follow up with a beautiful black or latino woman in something like the jeans below saying "my jeans are brown".

Would be a fun and funny follow up, and keep the pub rolling.

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While I agree....I think they did know or anticipate. They SHOULD have had something ready. Let it go viral for a day. Say nothing and then roll out the other versions saying the exact same thing with every other race on the planet but different colors, black, brown, green, etc. If they had them in the can and released them right away those people would have looked dumber than they do.

Now if they do that it seems reactionary. And I'm not saying they have to do that. I'm just saying they could have and perhaps should have.

Zombie Jon Snow said:

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BusterAg said:

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BarnacleBill said:

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This is reading waaaaay more into this ad than was put into it. It was just a jeans ad with a hot girl.
I don't think anyone would have even noticed if not for the left's collective freak out. They are now in their third week of melt down over a freaking blue jeans ad.
This whole thing has been a massive Streisand effect. If not for the left's reaction no one would have even noticed.

---

What I am saying is:

1) if I was about to launch this ad, would I have anticipated backlash from the left? Absolutely. No one that has been paying attention to responses to commercials is surprised by this freak out. At least I am not.

2) If you are AE and you anticipate the backlash, what do you do? Start with a black girl and talk about good jeans / genes to tone down the backlash? Or, maybe, lean into the backlash by using a white girl with blue eyes, and talk about jeans being blue.

If you think this Streisand effect wasn't planned, or at least hoped for, then you have a pretty low opinion of the intelligence of the world's best marketing people.

I'm willing to give credit where it is due. The ad was brilliant.

I do hope they follow up with a beautiful black or latino woman in something like the jeans below saying "my jeans are brown".

Would be a fun and funny follow up, and keep the pub rolling.

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While I agree....I think they did know or anticipate. They SHOULD have had something ready. Let it go viral for a day. Say nothing and then roll out the other versions saying the exact same thing with every other race on the planet but different colors, black, brown, green, etc. If they had them in the can and released them right away those people would have looked dumber than they do.

Now if they do that it seems reactionary. And I'm not saying they have to do that. I'm just saying they could have and perhaps should have.

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Why would you do that, release the other versions, while you are still in the news cycle and getting tons of free publicity.

Better to wait until the news cycle moves onto something else, and then remind everyone you are still around with alternative ads.

1) The unapologetic nature of AE here is what is getting a lot of pub. Releasing other versions immediately does not seem unapologetic, and would erode the value of the free pub.

2) Releasing the response immediately would cannibalize the value of the follow-up by stealing future potential publicity for the sake of avoiding controversy. Should AE release a follow-up, the media response will be much lower, but it will be larger than zero. Giving that up just to keep some people's feelings from being hurt is a bad business decision.

Because if you wait it looks reactionary and like you're trying cover your mistake.

I'm not sure if they have been unapologetic. I've seen hundreds of different statements credited to them by people who want this to be a white nationalist campaign. Have they actually released a real statement or are you trusting memes that say what you want to believe?

93MarineHorn said:

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There is no way that AE didn't plan for some leftist outrage over these ads. I think they were probably shocked just how much outrage and free publicity there was. I'd never heard of SS until the kerfuffle over this ad. Another massive backfire by the left.

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Really? Never heard of her? It thought everyone had seen her boobs on screen by now.

Quote:

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2) The ad campaign included messages which could easily be interpreted in a way that is offensive. People have said that the ad campaign promotes eugenics

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Bullcrap.

There is exactly nothing in the campaign that could be interpreted to be pro-Eugnics and pro-Nazi.

Only a twisted mind that spends 24/7/365 looking to be offended could imagine anything nefarious in the campaign

At the same time, the woke mob worships at the church of Planned Parenthood and their patron Saint Margaret Sanger, a proponent of eugenics who set up her clinics in black neighborhoods to help eliminate people she saw as trash

Only stupid people with low IQs thought this ad was racist or promoting nazi talk but most people are in fact stupid and their opinions are easily are made up by talking heads with an agenda.

VP at Pierce and Pierce said:

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Only stupid people with low IQs thought this ad was racist or promoting nazi talk but most people are in fact stupid and their opinions are easily are made up by talking heads with an agenda.

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The unfortunate reality is that stupid Nazis immediately jumped on this as an ad for them.