Devastation in the wine industry, many American wineries are closing.
The reason - Boomers!
"Jon Phillips, the owner of Sonoma County winery Inspiration Vineyards and Winery, told The Post that the population decline of the industry's top wine-consuming generation has led to a recent downturn in sales.
"A lot of people have a misconception that the Boomers are drinking less," he said. "This cannot be emphasized enough: it's not because the Boomers are drinking less, it's because there are less Boomers." "
Yep, whether we live or die, we Boomers will get the blame.
Great article btw, designed to get clicks from boomers and non-boomers alike. I suspect there is a slasher movie coming to build on the boomer hate at some point.
I'm all about embracing it at this point. :-)
https://nypost.com/2026/02/25/us-news/california-winery-owner-gives-hottest-take-yet-on-why-industry-dying/?utm_campaign=capost&utm_source=twitter&utm_medium=social
The reason - Boomers!
"Jon Phillips, the owner of Sonoma County winery Inspiration Vineyards and Winery, told The Post that the population decline of the industry's top wine-consuming generation has led to a recent downturn in sales.
"A lot of people have a misconception that the Boomers are drinking less," he said. "This cannot be emphasized enough: it's not because the Boomers are drinking less, it's because there are less Boomers." "
Yep, whether we live or die, we Boomers will get the blame.
Great article btw, designed to get clicks from boomers and non-boomers alike. I suspect there is a slasher movie coming to build on the boomer hate at some point.
I'm all about embracing it at this point. :-)
https://nypost.com/2026/02/25/us-news/california-winery-owner-gives-hottest-take-yet-on-why-industry-dying/?utm_campaign=capost&utm_source=twitter&utm_medium=social