Deere loses to owners (Right to Repair)

6,911 Views | 54 Replies | Last: 29 days ago by G. hirsutum Ag
Bull Meachem
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My understanding is that A/C manufacturers are starting to do the same thing as what Deere was doing. F' that.

Also, screw so much electronics in items now. Sure, it can be fun to have some of the features but the reliability is *****
vin1041
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No more 4020s
Burdizzo
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Bull Meachem said:

My understanding is that A/C manufacturers are starting to do the same thing as what Deere was doing. F' that.

Also, screw so much electronics in items now. Sure, it can be fun to have some of the features but the reliability is *****



That would not surprise me in the least. The residential HVAC market is a cesspool of villainy and treachery. My widowed MIL depends on me to help her navigate her home repairs. She was unhappy with her HVAC tech so she tried a new one from a different company. She had them email me the service report so I could help her decide if their recommended maintenance and repairs were legit (most of them were legit). That was months ago. This week I got a call from some random spammer asking about selling my house, and they gave me HER address. I told them they had the wrong number. Then today I got an unsolicited email from some random company offering HVAC services, and it was addressed to my MIL. These a-holes are selling off info without verifying anything
Burdizzo
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vin1041 said:

No more 4020s



There is still a support community out there for that stuff. My brother (not the equipment dealer) still runs a 4020, 4640, and 4450. Problem for him is he has to buy a lot of parts third party because dealer support for tractors that old is non-existent, and he doesn't want to pay for a new tractor. Most of the guys I have seen running them are buying third party parts or cannibalizing other tractors.
schmellba99
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Kenneth_2003 said:

My understanding (not a farmer/Deere owner) is/was that it was even more draconian than EPA compliance.

Bolt on parts (think a replacement alternator) had to be digitally tied to the ECU via Deere specific and tightly controlled software. Anything that requires accessing the ECU was solely controlled by Deere. There was no such thing as a Deere authorized or trained mechanic or service tech. There were ONLY Deere owned service centers (at the dealer) and Deere mechanics (again at the dealer).

Annoying when your tractor breaks down while shredding a grazing pasture. Potentially catastrophic when you've got a harvest window and it now requires flatbedding or lowboying a permit load back to the dealership.

It was worse than that - oil changes required resets by a Deere mechanic or the machine often would not run.

I hope the concept of buying something but having to have essentially subscriptions to maintain basic functions or functions that you paid for at the time of "purchase" dies a fiery and painful death. This may be a start down that road.
schmellba99
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TxSquarebody said:

A global brand trying to support a network of dealers in a dying market. Easy to understand the strategy. As always, the problem was getting greedy. If the cost had been kept in check, very few would have been upset. Death rattle intensifies.

Disagree in this case. Cost was definitely a factor, but the fact that Deere made farming equipment that the farmer was unable to do even basic maintenance on themselves was the root cause of the complaints that led to this.

I know this comes as a huge shock to a great many people (not singling you out specifically), but a whole lot of people have no desire to take their vehicle, tractor, etc. to a dealer to do basic maintenance or to do repairs that should be easy to do in the barn or in the field. Changing the oil should not require a proprietary computer to reset the system. Changing a battery should not require a dealer service rep to come out to reset the computer so you can use your combine or tractor.

Your basic automotive maintenance tasks should be exactly that - basic automotive maintenance tasks that anybody with a few wrenches and the desire to do them themselves should be able to do without scheduling an appointment with a dealer so that you can use the equipment you have bought while performing routine PM or repair tasks.

Your average farmer, in general, is usually the type that will do that type of thing themselves. Especially when they can get it done and have their equipment back up and running weeks before a tech can be scheduled to work on it (which was also an issue - the time factor).
MemphisAg1
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schmellba99 said:

TxSquarebody said:

A global brand trying to support a network of dealers in a dying market. Easy to understand the strategy. As always, the problem was getting greedy. If the cost had been kept in check, very few would have been upset. Death rattle intensifies.

Disagree in this case. Cost was definitely a factor, but the fact that Deere made farming equipment that the farmer was unable to do even basic maintenance on themselves was the root cause of the complaints that led to this.

I know this comes as a huge shock to a great many people (not singling you out specifically), but a whole lot of people have no desire to take their vehicle, tractor, etc. to a dealer to do basic maintenance or to do repairs that should be easy to do in the barn or in the field. Changing the oil should not require a proprietary computer to reset the system. Changing a battery should not require a dealer service rep to come out to reset the computer so you can use your combine or tractor.

Your basic automotive maintenance tasks should be exactly that - basic automotive maintenance tasks that anybody with a few wrenches and the desire to do them themselves should be able to do without scheduling an appointment with a dealer so that you can use the equipment you have bought while performing routine PM or repair tasks.

Your average farmer, in general, is usually the type that will do that type of thing themselves. Especially when they can get it done and have their equipment back up and running weeks before a tech can be scheduled to work on it (which was also an issue - the time factor).

So much truth here. The kind of people who use tractors are the kind who expect to fix things themselves if they can. Such an arrogant business approach to piss off your core customers in an attempt to force them into having to use your mechanics instead of doing it themselves.

If Deere had put that effort into something that made it easier and more efficient for tractor owners to do their own repairs, they probably would have seen an increase in sales because of it.
heavens11
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The "as a service" approach has permeated a lot of space it shouldn't have and absolutely has been exploited by manufacturers to create perverse revenue.

Someone mentioned productivity software earlier. Talk about an idea that has basically been used to extort the consumer. The bait was if we use this subscription model you will always get the latest goodness. The switch is now you essentially have to continually pay just to use the software when previously your initial "purchase" was a perpetual license. Most the new features add zero to marginal improvements. It's a net terrible model for consumers.
Sid Farkas
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One small win in a losing battle against en****ification.
Trajan88
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Reminds of McDonald's constantly in need of repair ice cream machines.

Some 3rd party figured out how to efficiently repair the machines but McD (or the machine mfg.) took them to court... not sure if the case is ongoing. .
Burdizzo
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heavens11 said:

The "as a service" approach has permeated a lot of space it shouldn't have and absolutely has been exploited by manufacturers to create perverse revenue.

Someone mentioned productivity software earlier. Talk about an idea that has basically been used to extort the consumer. The bait was if we use this subscription model you will always get the latest goodness. The switch is now you essentially have to continually pay just to use the software when previously your initial "purchase" was a perpetual license. Most the new features add zero to marginal improvements. It's a net terrible model for consumers.



I keep wondering how long companies keep paying the O365 extortion fee until they say "eff-it, we are hiring a couple of IT dorks who can transition us to Open Office because we don't need anything fancy."
AggieGunslinger
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This was a fantastic ruling; had JD won, the car industry would have been next. As it is now, there are companies getting ready to charge you to use CarPlay/Android Auto.

Wait till y'all see what the Seed companies have gone to court over.

Over_ed
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Trajan88 said:

Reminds of McDonald's constantly in need of repair ice cream machines.

Some 3rd party figured out how to efficiently repair the machines but McD (or the machine mfg.) took them to court... not sure if the case is ongoing. .

My original OP actually mentioned McD and the software subscription scam. Was too long, and I thought it distracted rather than added.

But yes, all this misuse of proprietary tech to screw buyers should be outlawed. And any product that requires server access should be required to fund the server, in advance, for a reasonable number of years.
Burdizzo
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If anyone has any more insight on this I would love to hear it. This YouTuber (take it FWIW) makes it sound like a pyrrhic victory. Deere has to pay out a fraction of the claim, most of which will go to legal fees, and any other restrictions enabling third party repair have a ten-year limitation. After which, Deere may go back to being hardasses about this.
txyaloo
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We're nearly 15 years down this road, and corporations have shown they mostly care about having revenue into perpetuity. I think more state legislatures are going to address the issue if companies don't reign in their practices.
Hanrahan
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JD didn't lose, they settled. And the $99 million will equal a pittance check to everyone affected by this well over the last decade and will be tens of millions to the lawyers. Plus, they only agreed to allow access and tools for 10 years, and nothing preventing them to going back to exactly the way it is now after 10 years.

Plus, they got the biggest ag representative coalition that was pushing this case and for right to repair laws to agree to not pursue or advocate for any right to repairs laws at a local state or federal level.

A "win" for farmers yes, but not the landmark vindication some are making it out to be, unfortunately.
CaptTex
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Are Deere and John Deere now the same entity? I understand it's probably almost no difference to start with, but I thought Deere was specific to their construction line and of course John Deere their ag interests. I really enjoy their 1920-1960 product lines but to hear people tell it, it's rough with these new diesels.
Burdizzo
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CaptTex said:

Are Deere and John Deere now the same entity? I understand it's probably almost no difference to start with, but I thought Deere was specific to their construction line and of course John Deere their ag interests. I really enjoy their 1920-1960 product lines but to hear people tell it, it's rough with these new diesels.



It has been "Deere & Company" for as long as I have known. Most equipment says John Deere. Some may just say Deere, but it is all the same corporation. Essentially the primary difference in the ag and the construction equipment is the paint. There is quite a bit of commonality.
Burdizzo
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Hanrahan said:

JD didn't lose, they settled. And the $99 million will equal a pittance check to everyone affected by this well over the last decade and will be tens of millions to the lawyers. Plus, they only agreed to allow access and tools for 10 years, and nothing preventing them to going back to exactly the way it is now after 10 years.

Plus, they got the biggest ag representative coalition that was pushing this case and for right to repair laws to agree to not pursue or advocate for any right to repairs laws at a local state or federal level.

A "win" for farmers yes, but not the landmark vindication some are making it out to be, unfortunately.


It's like you summarize that YouTube video.
G. hirsutum Ag
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John Deere doesn't make any money when your tractor is working in the field. They make a lot of money when it's parked being worked on selling you parts and freight. Plus they have a huge mechanic fleet that they have to justify. My clients have been switching to buying older equipment off auction and then hiring a diesel mechanic to keep them running. These new machines have been junk for a while.
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