SpreadsheetAg said:
HTownAg98 said:
I remember their big thing when they started was clean restrooms, and plenty of them. Seems like a great way to start.
Find a pain point (gas station restrooms are horrid) and offer a really good solution and hyper focus on delivering that to your customers.
As in the video, a few years back they partnered with Mercedes, I believe, to put in EV chargers. Thirty minute charging time. Captive audience, sell more.
That has long been retail management mantra, especially grocery or convenience stores. The longer people are in the store, the more they buy. Even when in the checkout lines, that is where the impulse items are located. Also, change the product placement from time to time so instead customers running in to get a few items, going right to them, they need to search a little and buy more things as a result.
But to me, the most amazing part of it all is how they did it with their financing and insistence on retaining complete control and ownership. No franchising, no cross platforming of their branded merch, virtually no advertising besides billboards, no IPOs, no private equity investors.
Quite unusual over the last 60 or so years.