Local here:
Whoever you go with, I would encourage you to find one that is established locally and has been around for several years. A legit website and a lodge are good indicators, and make sure they hunt over full body crane decoys. Every Tech and WT kid with ONX and a dive discount code calls themself an outfitter and I've heard countless horror stories of everything up to trespass and poaching charges on entire groups. Another issue is the popup guys have a tendency to not pay their farmers they hunt and it ruins it for everyone else that asks that farmer for permission.
Here is a short list of reputable guides. Theres's definitely more, these are just the guys I know off the top of my head that are local or established.
Plainview:
Sea to Sky (my recommendation, many on this board with them as well)
Panhandle Flyways
Lubbock:
Crooked Wing
Fowl Plains
Tejas (I think they might have changed ownership but as far as I know they're still legit)
Final Decent
Playa Lake Farm and Ranch might run hunts, I'm not sure if they're a private club or not. They own all their land though.
Amarillo/ Tulia
Tule Creek
*Ranger Creek (not Amarillo but appears to be reputable)
*removed based on above posters experience
Edit to add: if you go early season, I would try to stay north of Tulia, and Lubbock area for the later season. Plainview area is great mid season. This definitely isn't a hard rule, we killed a limit of cranes the other day in 30 minutes outside of Plainview, but the season definitely peaks in different places at different times