I THOUGHT that most people would realize that by "eating the taxes" one is simply giving the customer a 10% discount, which obviously is quite a hit to profits.
You definitely don't have to listen to me, but I personally like making money and keeping it, which means I don't pay other people's taxes for them.
For example:
Your fixed costs are $50 and you want to make $50 profit so you charge $100. YOU "eat" the 10% tax and now you only profit $40, which is 20% below target.
Option 2 is charge $110, now THEY are paying the taxes and you are profiting 20% more than option one.
And yes I know you likely will still have to eat $1.10 in option 2 because of how it is calculated, but it is still obviously the best choice.
You definitely don't have to listen to me, but I personally like making money and keeping it, which means I don't pay other people's taxes for them.
For example:
Your fixed costs are $50 and you want to make $50 profit so you charge $100. YOU "eat" the 10% tax and now you only profit $40, which is 20% below target.
Option 2 is charge $110, now THEY are paying the taxes and you are profiting 20% more than option one.
And yes I know you likely will still have to eat $1.10 in option 2 because of how it is calculated, but it is still obviously the best choice.