Almost 2.5 times more frontiers sold in 2024 than tacomas. Nobody wants to pay over 50k for that junk 4 cylinder turbo made in Mexico with that small back seat. Their sales have dropped over 50 percent.

I googled the below for truck sales to date in 2024.

Q1 2024 midsize truck sales:

• Nissan Frontier 19,744 (+ 16.6%)
• Chevrolet Colorado 14,922 (+ 12.6)
• Jeep Gladiator - 12,989 (- 4.0%)
• Toyota Tacoma 8,310 (- 55.5%)
• GMC Canyon 5,484 (+ 9.3%)
• Honda Ridgeline 3,967 (- 22.3%)
• Ford Ranger 1,918 (- 83.3%)

May 14, 2024

I don't keep up with it much, but what I'm under the impression is that Tacomas have gotten so damn expensive, for the price of a Tacoma, you may as well just make the next step for a few grand more and get a full size.

The full-size numbers definitely reflect this, but don't paint a great picture for Toyota. 2024 Q1 also:
GM - 195,099
Ford - 152,953
Ram - 89,417
Tundra - 36,215
Titan - 4,145

Frontier really seems to be the best value proposition for a mid-size across the field.

CAFE rules have ruined all trucks especially small to midsize. Toyota held out the longest.

At this point, there's no more next step for a few more grand. Tacomas being the same price as 3/4 ton trucks is pure bull*****

Plenty of xlt, sr5, sl full size for the same price as a Tacoma.

The entire car market is devolving at this point due to fake science and politics. Really maddening.

This means the 2025 4Runner will be ruined as well

El_duderino said:

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At this point, there's no more next step for a few more grand. Tacomas being the same price as 3/4 ton trucks is pure bull*****

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Yep, that's why I'm buying a 3/4 ton next

kyledr04 said:

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CAFE rules have ruined all trucks especially small to midsize. Toyota held out the longest.

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Obviously, Nissan held out the longest if you're talking about mid sized trucks. The Frontiers are now the superior value proposition if price and reliability are your top priorities.

kubiak03 said:

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I'm surprised the ranger is sucking it up at the bottom. Any reason why?

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I think it's just the same thing as described above. A Lariat Ranger is $50k. A similar Lariat F-150 is $63k.

Economy will drive sales to lower price point vehicles. Should be interesting. Most likely driving all car prices down. However, govt. regulations will try to keep them from coming down.

Just checked my local dealer sites.. the top trim level Frontier is just a tad more expensive than the lowest trim level, 2 wheel drive, Tacoma.

Un facking real.

this is just further evidence against people who claim they want small trucks. in reality we dont buy them. rangers or tacomas would certainly serve most people's needs but we also have an ego/status factor as a society

sts7049 said:

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this is just further evidence against people who claim they want small trucks. in reality we dont buy them. rangers or tacomas would certainly serve most people's needs but we also have an ego/status factor as a society

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If I was single, I might agree with you. But being married, small trucks are the way to go. Much easier to park, do U-turns, change lanes, etc.. If I spent most of my time on a ranch, then Full-Size. But hard to justify it for city driving.

When cars are able to be financed like a home, you get prices like this.

The Ridgeline has always sold poorly because guys using it to run to Target don't think it's manly enough. Also, the tacoma sales are suffering too, from the fact that they are just getting the new model to market. If things don't turn in the second quarter, they may be in for a rude awakening.

I hated the Ridgeline look but it grew on me and I think it looks slick. I bet Tacoma sales bounce back, most buyers are savvy enough to avoid buying a first year model change.

The biggest turn off of midsize trucks is that they are only marginally less expensive and at best, offer marginally better fuel economy. In reality, they seem to get about same fuel economy as a full size.

Only reason I'd opt for midsize over full size would be space restraints. If there was a midsize offering with a V8, I'd be more inclined to look at midsize.

Being married with kids pretty much eliminates a mid size truck. Try putting teenagers in the back of a Tacoma for a road trip. Compared to a tundra, it's night and day difference.

sts7049 said:

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this is just further evidence against people who claim they want small trucks. in reality we dont buy them. rangers or tacomas would certainly serve most people's needs but we also have an ego/status factor as a society

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What? Or there is utility benefits to a full size truck. Sure for some may be ego, but I for one gain far better utility from a full size truck.

YouBet said:

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The midsize trucks for GM and Chevy actually look better than the full size trucks at this point, IMO. It's always been the inverse until now for me. My brother just got the GM Canyon AT4 and that's a sharp looking truck. He didn't want a full size because he didn't need that much truck and it's easier to drive. Fits him better.

If I was getting a truck, it would definitely be one of these mid-size or small trucks. I don't need to tow anything and would use it for hauling stuff to the dump and maybe our paddleboards although SUV would likely work better for latter.

The starting points for Canyon and the Sierra are only $1k different but I assume the gap between the top level trims on both has a bigger gap?

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I think this is the problem in a nutshell. You hear this statement all the time 'if I was getting a truck it'd be the smaller ones' or something of that nature. Problem is, the people that say this never do get the truck, they get an SUV or something else. People who actually buy trucks just go with the full size for all the reasons above.

I for one have always been a truck owner. Most recently a few F250 diesels. Love trucks and all the functionality of them. Didn't need something so big and all that, but instead of stepping down to a smaller truck, I got a Yukon and have been very pleased. Maybe it's vanity, whatever, but I couldn't go from a 4x4 diesel 3/4 truck to a Ranger/Tacoma type truck.

I will say when I was at the GMC dealer recently for service, they had a Canyon AT4 in the lobby and it was a good looking truck, and quite big.