Top 4 finishers play in Champions league the next year vs some of the best clubs from other top associations across Europe, so if you do choose a perennial power/ i.e. one of the "big 6", there could be chances to see a lot more of their matches on TV. For next year, Man City, Man U, Liverpool, and Chelsea all qualified out of the EPL.
All four feature some of the top layers in the world and all feature some very popular players from England's national team. They all have their great historic rivalries, chants, songs, etc.
Liverpool has a very exiting direct fast paced style that is fun to watch and a very likable top notch coach from Germany named Jurgen Klopp. They feature extreme speed up top from Sadio Mane from Senegal and one of the top finishers/goal scorers in the world in Mohamad Salah from Egypt, but they also have probably the best center back in the world Virgil van Dijk from Netherlands (out injured this whole past season) and top goal keeper from Brazil in Alisson. Two other top Brazilians on the squad in forward Firmino and midfielder Fabinho along with several notable Englishmen defender Alexander-Arnold, midfielders Oxlade-Chamberlin, Jordan Henderson, and James Milner.
Chelsea hails from an old London neighborhood and plays in a historic stadium in Stamford Bridge. They recently hired one of their all-time great defenders as manager, Frank Lampard, and it wasn't going so well. They fired "Super Frank" mid-season last season and ended up winning the Champions League this year, and squeaking into the top for 4 in EPL. They obviously feature the top US soccer player in Pulisic and have recently spent big money on other big signings.
Man City was a smaller club for a long time, but once they were bought by middle eastern royalty billionaires, they have become one of the most successful clubs in short order. They spend big and are one of the likliest landing spots for a player like Leo Messi if he leaves Barcelona. They won the most recent EPL season. They feature one of the top players in the world, probably best midfielder in the world, in Belgian Kevin De Bruyne. USA's #1 goalkeeper Zack Steffen is Man City's backup keeper to Ederson from Brazil. The current squad is excellent in the middle of the field along with De Bruyne, they have Portugese MF Bernardo Silva, Englishman Phil Foden, Brazilian Fernandinho, the Ukranian Zinchenko, and Spaniard Rodrigo and as a defensive holding mid. They feature Raheem Sterling (England) and Gabriel Jesus (Brazil) up top.
Man U is a blue blood with a whole lot of history and historic stadium Old Trafford. One of the biggest clubs with supporters around the world. Local supporters hate the current ownership, American family the Glazers (owners of Tampa Bay Bucs), and have recently rioted over it. They have featured top players over the years like David Beckham, Wayne Rooney, Christiano Rolaldo. Biggest signing a few years ago was defensive midfielder from France Paul Pogba. Portugese attacking midfielder Bruno Fernandez is an outstanding player. Aaron Wan-Bissaka is a very athletic right back and Man U features two young English stars up top in Marcus Rashford and Mason Greenwood.