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Cuban is paying for the parade. What does that mean? He said he wasn't getting traditional rings - he told Webber on NBAtv he was going to revolutionize championship rings like the Fab 5 changed short shorts.
I want the Bill Simmons dream of championship belts that they wear over warmups at every game. And the coach wears his belt the entire game. The Decision proved it this year - drama is good for ratings. Any move that makes the NBA more like pro wrestling when I was a kid is a good thing.