http://espn.go.com/los-angeles/nba/story/_/id/9426418/los-angeles-lakers-attempting-woo-dwight-howard-billboards
quote:
The sign is one of "six or seven" billboards the Lakers plan on putting up in "various key locations" to try to woo the free agent-to-be, according to team spokesman John Black. The Lakers also unveiled a billboard above Hollywood Boulevard with the same message. Both signs include the hashtag "STAYD12," hoping the message catches on through social media. Black said the team will also take out a full-page advertisement in the Los Angeles Times.