What in the world are we talking about here?ABATTBQ11 said:
Individually these restaurants might not make it because of cost of financing equipment and space not being covered by the number of intersex customers, but when they split those costs with a host kitchen they are profitable
Ghost Kitchens
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Last: 3 yr ago by Fightin_Aggie
JSKolache said:
Americans are so fat and lazy that we will order delivery fast food rather than going to pick up the slop ourselves. And the young adult generation is driving it to us in hoopties their parents bought for them back in high school. Can't be sustainable...
Your parents said the same thing about restaurants when yelling at clouds. Their parents said the same thing about color tvs. Theirs about cars.
Diggity said:
it's just a marketing move.
The whole idea is that you find these places on Uber Eats/Grubhub and think it's some new spot you hadn't heard about. If their marketing data shows that the typical "food delivery customer" might not have an affinity for Denny's (for example) but loves to try new places. Wala!
They don't expect many people to do full recon on these spots.
Has nothing to do with marketing.
In these specific cases, they initially struggled as brick and mortar under covid. Saw the potential of delivery revenue while minimizing their second biggest cost (labor they can't get anyway). Most are focusing on a new menu different from their B&M even if their appears to be overlap. If it was marketing they'd have to change concepts quarterly or so.
True Ghost kitchens are built specifically for this and have nothing to do with a name brand. Some are even just food trucks. They run 5-10 concepts that are delivery only and make good margins. Often better than sit down restaurants.
And no, food isn't much different than of eaten on site. Advances in packaging, warming, and distance allowed for delivery ensure that.
AgLA06 said:Diggity said:
it's just a marketing move.
The whole idea is that you find these places on Uber Eats/Grubhub and think it's some new spot you hadn't heard about. If their marketing data shows that the typical "food delivery customer" might not have an affinity for Denny's (for example) but loves to try new places. Wala!
They don't expect many people to do full recon on these spots.
Has nothing to do with marketing.
In these specific cases, they initially struggled as brick and mortar under covid. Saw the potential of delivery revenue while minimizing their second biggest cost (labor they can't get anyway). Most are focusing on a new menu different from their B&M even if their appears to be overlap. If it was marketing they'd have to change concepts quarterly or so.
True Ghost kitchens are built specifically for this and have nothing to do with a name brand. Some are even just food trucks. They run 5-10 concepts that are delivery only and make good margins. Often better than sit down restaurants.
And no, food isn't much different than of eaten on site. Advances in packaging, warming, and distance allowed for delivery ensure that.
Not sure how you can look at the names in the OP and not see how this is a marketing pitch honed to a younger customer than than the parent companies.
Clearly, utilizing underused space is a big reason for the move as well. Definitely agree with you there.
They're all new and different entities from the parent companies that are generally decades old. If they were the same name with different menus people would be confused and it would hurt the established brand.
BTW. Some of my customers are ghost kitchens. One of our best business partners left B&M, got PE backed, and started one of the most successful ghost kitchen entity on the US before main stream followed.
BTW. Some of my customers are ghost kitchens. One of our best business partners left B&M, got PE backed, and started one of the most successful ghost kitchen entity on the US before main stream followed.
I don't know that we're saying anything different.
When you are going after a new segment, that's a marketing move.
When you are going after a new segment, that's a marketing move.
DONATOS WOULD KILL IT IN B/CS
I ordered wings once from It's Just Wings cause it looked good on Door Dash. When I picked it up from the back door of a Chili's, I wasn't surprised that it tasted like ***** Never again.
Turns out India has been doing ghost kitchens and food delivery since 1890. We just now catching up.
Since when didn't they?sharpshot said:
Since when do liberals support big business?
That was always a lie. Remember acuse your opponent of what you already do.
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