Mostly enjoy reading the board to learn and stay in my lane (ag research). I do some work with these "plant-meat" companies and the agricultural benefits of this has always been skeptical at best. I know there is a ton of industry lobby interest in it purely as a strategy to grow the commodity prices for the grower.
Found this interesting while on plane reading through AgFunder.
https://agfundernews.com/meat-giant-jbs-shuts-down-its-us-plant-based-meat-division
Interesting to see the markets being impacted by a change in consumer views concerning health.
Found this interesting while on plane reading through AgFunder.
https://agfundernews.com/meat-giant-jbs-shuts-down-its-us-plant-based-meat-division
Interesting to see the markets being impacted by a change in consumer views concerning health.
Quote:
JBS, one of the world's largest meat companies, is "pulling the plug" on its US-based alt-protein division, Planterra. Denver Business Journal was first to report the news.
The move includes closing down a 189,000-square-foot factory in Denver, Colorado, as well as getting rid of more than 100 jobs.
Planterra debuted its OZO brand of meat alternatives in the US in 2020. As recently as last month, the company was announcing expansion news.