Anybody here want to start a cup company?

5,263 Views | 39 Replies | Last: 1 yr ago by dc509
Mike Hancho
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12:33p, 1/25/24
But seriously has anybody here thought of starting a cup company (yeti, stanley, rtic, etc...)

Seems like if you can get the correct demographic to gravitate towards it you have a winner on your hands...
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htxag09
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12:43p, 1/25/24
AG
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EliteZags
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3:28p, 1/25/24
AG
my demographic would be 2 girls
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tommyjohn
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6:08p, 1/25/24
Stanley took their sales 10x over 4 years with those cups.

I could not believe it

From $75mil to $750mil

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Howdy Dammit
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8:13p, 1/25/24
AG
Really is fascinating. Was just talking to my wife about that. The insulated cup market is so saturated. 90% of Americans probably have a cabinet just dedicated to yeti tumblers they've been gifted. Still can't wrap my head around Stanley's success in the market.
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CuriousAg
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9:26p, 1/25/24
Nope, but I do want to start the recycling company that can turn them into something. Yeti, Stanley, Starbucks, Rtic, Orca, Igloo etc etc. I have about 20 bottles taking up space that are all different shapes and sizes.

We could probably build a falcon 9 rocket. Imagine how many are out there.
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JSKolache
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10:27p, 1/25/24
AG
It's not the cup, it's the marketing. You can replicate this with 100 other products with proper strategic outreach.
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Jason_Roofer
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In reply to Howdy Dammit • 10:46p, 1/25/24
Howdy Dammit said:
Really is fascinating. Was just talking to my wife about that. The insulated cup market is so saturated. 90% of Americans probably have a cabinet just dedicated to yeti tumblers they've been gifted. Still can't wrap my head around Stanley's success in the market.


I don't get it either. I've carried around a 64oz Ozark Trail for 6 years. It cost about 10 bucks and has ice water in it after three days sitting in my truck, closed up, in the sun, in August. Marketing is key, all them do the same thing.
Houston-Austin-Dallas-San Antonio - Infinity Roofing - https://linqapp.com/jason_duke --- JasonDuke@InfinityRoofer.com --- https://infinityrooferjason.blogspot.com/
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cjo03
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In reply to JSKolache • 1:23a, 1/26/24
AG
JSKolache said:
It's not the cup, it's the marketing. You can replicate this with 100 other products with proper strategic outreach.


I think you're on to something. Here's my proposal:
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Aust Ag
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In reply to JSKolache • 8:06a, 1/26/24
AG
JSKolache said:
It's not the cup, it's the marketing. You can replicate this with 100 other products with proper strategic outreach.


What Is the marketing? This Stanley thing just appeared on my radar about 2 weeks ago. Instagram influencer thing like the Prime drink?
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Aust Ag
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In reply to Howdy Dammit • 8:08a, 1/26/24
AG
Howdy Dammit said:
Really is fascinating. Was just talking to my wife about that. The insulated cup market is so saturated. 90% of Americans probably have a cabinet just dedicated to yeti tumblers they've been gifted. Still can't wrap my head around Stanley's success in the market.


No kidding, I have a whole cabinet dedicated to various tumblers…and maybe up to half with a lid that matches! People still need more?
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Mike Hancho
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In reply to Aust Ag • 10:31a, 1/26/24
From what I gather a lot of pretty young 20yr old girls were showing it on social media. If you can get pretty girls to market something, especially if its girls who are like your classmate/next door neighbor; people will want to buy whatever they wear, have in order to feel popular, pretty,etc..

Once they did that, the 30/40 year old demographic of middle aged woman took over and it spread like wildfire. Its literally insane watching people raid target or stand in line for an effing cup. I've seen very hyped video game releases that didnt generate as much of a frenzy
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YouBet
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In reply to Howdy Dammit • 6:53p, 1/26/24
AG
Howdy Dammit said:
Really is fascinating. Was just talking to my wife about that. The insulated cup market is so saturated. 90% of Americans probably have a cabinet just dedicated to yeti tumblers they've been gifted. Still can't wrap my head around Stanley's success in the market.


It's baffling. We got two of these a few months ago from my boss. My wife sort of got excited about it. I've never heard of them and dont' understand how they are any different than anything else. They went right into the dedicated Yeti cabinet (which we have since gotten rid of all of them). We had literally dozens of Yeti's. Dumb.
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Comeby!
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7:09p, 1/26/24
AG
Stanley has been at this, and waiting for this sheet for probably 50 years. They're even shocked by it.
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akaggie05
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8:57a, 1/27/24
AG
Took this photo last night at my daughter's volleyball game. Turned around to see an assortment of Stanley cups on a table where a group was setting up for a party. All owned by high school girls. Cracks me up but yes I'm getting old now.
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Spaceship
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9:17a, 1/27/24
AG
Like many products that take off, they are at the intersection of perceived affluence, "health" and social media. That recipe is pretty proven once it reaches critical mass.
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Heineken-Ashi
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In reply to cjo03 • 10:02a, 1/27/24
cjo03 said:
JSKolache said:
It's not the cup, it's the marketing. You can replicate this with 100 other products with proper strategic outreach.


I think you're on to something. Here's my proposal:
I'm with you, but lets put that technology in helmets.

Marketing approach: If you trust it for your balls, you can trust it for your brain.

Strategic approach: Flood lobbyists, politicians, ESPN announcers, and influential medical professionals with kickbacks and get them to push to adopt it. Then pay referees under the table to not call targeting on team's that use our product.

Trading approach: Get Crenshaw and Pelosi to buy shares.
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Troglodyte
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10:02a, 1/27/24
AG
My company just paid a bunch of money to "win" an award. The first thing we do is buy 1000 insulated cups to send out to all the employees bragging about our award.
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double aught
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In reply to akaggie05 • 11:36a, 1/27/24
AG
akaggie05 said:
Took this photo last night at my daughter's volleyball game. Turned around to see an assortment of Stanley cups on a table where a group was setting up for a party. All owned by high school girls. Cracks me up but yes I'm getting old now.
I have no idea how I was able to survive childhood and adolescence with only water fountains and kitchen sinks to keep me hydrated. Miraculous.
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cjo03
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In reply to Heineken-Ashi • 1:54p, 1/27/24
AG
Heineken-Ashi said:
cjo03 said:
JSKolache said:
It's not the cup, it's the marketing. You can replicate this with 100 other products with proper strategic outreach.


I think you're on to something. Here's my proposal:
I'm with you, but lets put that technology in helmets.

Marketing approach: If you trust it for your balls, you can trust it for your brain.

Strategic approach: Flood lobbyists, politicians, ESPN announcers, and influential medical professionals with kickbacks and get them to push to adopt it. Then pay referees under the table to not call targeting on team's that use our product.

Trading approach: Get Crenshaw and Pelosi to buy shares.



that's a little more strategic than my plan of going on shark tank and kicking each other in the nuts

prototype #2.



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Heineken-Ashi
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In reply to cjo03 • 6:09p, 1/27/24
I like your plan



Except it sucks. So let me do the planning that way it might be good.

Instead of kicking each other in the balls, we kick this guy in the balls

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Pman17
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10:24a, 1/28/24
AG
The story behind the popular 40 oz was when Stanley released it, nobody bought it. Probably due to poor marketing, so they cancelled it. Then a group of TikTok stay at home moms got upset and I think made some money on them second hand and convinced Stanley to bring them back with an influencer deal. The rest is history.

That being said, Gen Z has already moved on to a new cup https://owalalife.com/. Stanley went all out on production for Christmas 2023 so no scarcity and now everyone has one, so it's not cool anymore.

It's a big risk to startup in this market.
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double aught
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In reply to Pman17 • 11:46a, 1/28/24
AG
Checked out your link. What a bunch of marketing nonsense.


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BenTheGoodAg
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In reply to double aught • 1:09p, 1/28/24
AG
double aught said:
Checked out your link. What a bunch of marketing nonsense.



Geez. This movie becomes more prophetic every year.

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double aught
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In reply to BenTheGoodAg • 2:11p, 1/28/24
AG
We are a pretty exclusive group, those of us who drink water.
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BenTheGoodAg
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In reply to double aught • 2:18p, 1/28/24
AG
I meant more how people basically buy-in to the ridiculous advertising of Brawndo.
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Brian Earl Spilner
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2:23p, 1/28/24
AG
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Ag CPA
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2:32p, 1/28/24
AG
Here's a pretty good article from CNBC discussing this, the whole thing is fascinating but makes me wonder how long it will last:

https://www.cnbc.com/2023/12/23/how-a-40-ounce-cup-turned-stanley-into-a-750-million-a-year-business.html
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BlackGoldAg2011
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9:29p, 1/28/24
AG
This whole thread made me keep thinking of this
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falconace
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In reply to EliteZags • 9:46p, 1/28/24
EliteZags said:
my demographic would be 2 girls


Guess you're making disposable cups
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Aggie369
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In reply to falconace • 11:14p, 1/28/24
AG
2 girls with 1 cup? You don't want it to be disposable...trust me.
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falconace
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12:04a, 1/29/24
No one wants to reuse that cup
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Flashdiaz
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In reply to Mike Hancho • 11:50a, 1/29/24
AG
Mike Hancho said:
From what I gather a lot of pretty young 20yr old girls were showing it on social media. If you can get pretty girls to market something, especially if its girls who are like your classmate/next door neighbor; people will want to buy whatever they wear, have in order to feel popular, pretty,etc..
as it's always been. Market to pretty and young women and everyone will fall over themselves to spend... Stanley cups, Titanic movie, Barbie movie, Taylor Swift and on and on.
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atmtws
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7:00p, 1/29/24
AG
Miller Lite aluminum pints fit perfect inside the Stanley's, just FYI.
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carl spacklers hat
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In reply to double aught • 8:03p, 1/29/24
double aught said:
We are a pretty exclusive group, those of us who drink water.
You see all the fatties out and about? They ain't drinking water, at least not primarily.
People think I'm an idiot or something, because all I do is cut lawns for a living.
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