Howdy TexAgs!
We're Texas FilmWorks, part of the same company as your beloved TexAgs, and we're a full-service video production company that specializes in crafting cinematic experiences at every scale.
We're built on storytelling, innovation, and collaboration, and take pride in bringing bold ideas to life through brands films, high-end commercial campaigns, and compelling documentaries. With decades of experience, our team of creatives and technical experts combines problem-solving with artistry to craft visually stunning, results-driven content, managing every stage of production with precision and creativity.
You may have seen the most recent national ad for Texas A&M, STAND. This past summer, we had the opportunity to collaborate with the Marketing & Communications team at Texas A&M to bring this PSA to life, and we're so proud of how it came out.
Check it out if you haven't and let us know YOUR favorite part of STAND! (personally, pretty big fan of the "Loyalty" shot…!)
Ethan Braden, Texas A&M Vice President and Chief Marketing and Communications Officer had this to say after working with our team:
We're excited about what's ahead - whether it's high-impact advertising, local business storytelling, or groundbreaking documentaries. If you have a project in mind and want fresh ideas, let's chat! We'd love to bring your vision to life.
Andrew Kilzer
Executive Producer
andrew@txfilmworks.com
https://www.instagram.com/txfilmworks/
The Texas FilmWorks Team
We're Texas FilmWorks, part of the same company as your beloved TexAgs, and we're a full-service video production company that specializes in crafting cinematic experiences at every scale.
We're built on storytelling, innovation, and collaboration, and take pride in bringing bold ideas to life through brands films, high-end commercial campaigns, and compelling documentaries. With decades of experience, our team of creatives and technical experts combines problem-solving with artistry to craft visually stunning, results-driven content, managing every stage of production with precision and creativity.
You may have seen the most recent national ad for Texas A&M, STAND. This past summer, we had the opportunity to collaborate with the Marketing & Communications team at Texas A&M to bring this PSA to life, and we're so proud of how it came out.
Check it out if you haven't and let us know YOUR favorite part of STAND! (personally, pretty big fan of the "Loyalty" shot…!)
Ethan Braden, Texas A&M Vice President and Chief Marketing and Communications Officer had this to say after working with our team:
Quote:
"The opportunity was not for the weak: replace the existing Texas A&M University PSA, do it in roughly 40 days to meet network deadlines and release it during the Aggie home opener vs. Notre Dame on national tv, do it while most students are away from campus, do it cost effectively, and incorporate our staff in its creation versus fully-outsourcing it to a partner. Oh, and make it remarkable. I knew we could not do it alone.
Sitting here now just 6 months since it debuted on ABC, it has been viewed more than 60 million times on television during Aggie sporting events and two NASCAR Cup races on NBC. It has been viewed more than 24 million times on YouTube, with 89% of those views occurring outside of Texas and enjoying an unheard of 95% average view duration (meaning viewers consume, on average, :57 of its :61 seconds). It attained more views in its first day in the wild than the previous PSA has achieved in 18 months. And it quickly became the most viewed Texas A&M video on YouTube ever.
We set out to do justice to this special place and I believe we achieved that. It is emotional. It is authentic ("they said 'Texas Aggies' yes!"). It is inviting. It was timely. It is steadfast and takes a stand. And it is uniquely Aggie. So, yes, we are pleased because Aggies, our fans, and new audiences are delighted. And that's what matters.
Texas FilmWorks was a terrific partner and complement to our capabilities. They get us and Texas A&M. They were visionary, first-class, patient, and nurturing to our staff. Now we're asking, what's next?"
We're excited about what's ahead - whether it's high-impact advertising, local business storytelling, or groundbreaking documentaries. If you have a project in mind and want fresh ideas, let's chat! We'd love to bring your vision to life.
Andrew Kilzer
Executive Producer
andrew@txfilmworks.com
https://www.instagram.com/txfilmworks/
The Texas FilmWorks Team