I'm looking for guidance from folks who've been through a Series B or who've worked closely with growth-stage VCs.
I'm part of a U.S.-based industrial technology company that's past early product risk and into real commercial scale. We sell a mix of our own US manufactured hardware + recurring software/services into heavy industry (energy, manufacturing, infrastructure). Think long sales cycles, conservative customers, but very sticky deployments once landed.
High-level profile (keeping this generic on purpose):
B2B industrial tech (not consumer, not pure SaaS)
US manufactured physical product + recurring revenue model
Deployed at operating facilities, not labs
Customers are large, slow-moving enterprises
Revenue growing, pilots converting to multi-site rollouts
Capital raise is primarily for scaling sales, manufacturing, and partnerships, not figuring out product-market fit
What I'm trying to understand:
-Which VCs or growth equity groups are actually good fits for Series B industrial tech, not just software
-Groups that understand longer sales cycles, hardware margins, and enterprise buyers
-Firms that can help with channel partnerships, OEMs, or global expansion, not just capital
-Any of these that are Aggie friendly or the home team adjacent folks I might be overlooking that we can approach.
I'm not looking for hype funds or anything crypto/AI-only. More interested in investors who've backed industrial automation, IIoT, energy tech, or similar "unsexy but real" businesses.
If you've raised a Series A,B,C in this space (or invested in one), I'd appreciate:
Firm names worth researching
Red flags to watch for at this stage
Any advice on how Series B expectations differ from Series A in the industrial world
Appreciate any perspective even high-level guidance is helpful.
Thanks!
I'm part of a U.S.-based industrial technology company that's past early product risk and into real commercial scale. We sell a mix of our own US manufactured hardware + recurring software/services into heavy industry (energy, manufacturing, infrastructure). Think long sales cycles, conservative customers, but very sticky deployments once landed.
High-level profile (keeping this generic on purpose):
B2B industrial tech (not consumer, not pure SaaS)
US manufactured physical product + recurring revenue model
Deployed at operating facilities, not labs
Customers are large, slow-moving enterprises
Revenue growing, pilots converting to multi-site rollouts
Capital raise is primarily for scaling sales, manufacturing, and partnerships, not figuring out product-market fit
What I'm trying to understand:
-Which VCs or growth equity groups are actually good fits for Series B industrial tech, not just software
-Groups that understand longer sales cycles, hardware margins, and enterprise buyers
-Firms that can help with channel partnerships, OEMs, or global expansion, not just capital
-Any of these that are Aggie friendly or the home team adjacent folks I might be overlooking that we can approach.
I'm not looking for hype funds or anything crypto/AI-only. More interested in investors who've backed industrial automation, IIoT, energy tech, or similar "unsexy but real" businesses.
If you've raised a Series A,B,C in this space (or invested in one), I'd appreciate:
Firm names worth researching
Red flags to watch for at this stage
Any advice on how Series B expectations differ from Series A in the industrial world
Appreciate any perspective even high-level guidance is helpful.
Thanks!