First, I own my own brokerage company, so I don't pay any fees to a mother ship. No franchise fees, no desk fees, etc. I also don't have a physical office. I work from my home and spend a ton of time with my young family, which is great. So overhead is low.
Second, we charge for showings on the buy side. $150 per showing. This aligns our interests and keeps our time spent doing showings to a minimum and allows us to spend time with clients where we add the most value. Most listings have 4K images and video walkthroughs that you can see on your phone before setting up a showing, and some agents do open houses for their listings. It isn't like when I first got licensed when only the agent got faxed a blurry black and white photo of the front of the house when it was listed. Our average client sees 2-3 homes with us before making an offer, but as an example, your break even point on a $500,000 home is 50 showings. I've never done more than about 10 showings with a single client with Red Pear.
Third, I did about eighty deals each of the last two years. The National Association of Realtors says that the average agent does something like 4-8. So even at half the commission, I'm doing alright.
Finally, (and I think this is my secret sauce), I'm an investor and Red Pear isn't my only brokerage business. I own another one where we do the traditional 3% model. So Red Pear is my way of giving back to Aggies so that we all win. I think that's a big part of why we've been so successful….it's about more than just making money. I've been a sponsor here on TexAgs for about 5 years now, and have helped a ton of good Ags over the years.
Would love to help you if you do decide to make a move.
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Red Pear Realty