https://www.linkedin.com/posts/kesslercraig_nelly-kordas-historic-win-at-the-chevron-activity-7455737545784705024-bWD5?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAZPG6oBksLa_mThLG8aHaagdmwpDe82EIcAttendance was up 10% YoY, setting a new high for the event and for all of our SeatGeek-ticketed events outside the Solheim Cup.
63% of fans onsite were 55 or younger up 20 percentage points from 2025 and among the youngest audiences we've seen in recent memory.
Sunday's final round on NBC peaked at more than 1 million viewers, and Saturday's third round was among the most-watched third rounds in championship history.
Golf Channel coverage across the first three rounds was up 45% YoY.
On social, The Chevron Championship delivered the LPGA's strongest tournament week of 2026, including the highest engagement rate of any domestic event across all platforms this season. Perfect example of perception versus reality. The back nine at Carlton Woods was practically unwalkable for spectators as there was no where to cut across without walking almost every hole. So very few people did. The vast majority of spectators stayed around the clubhouse, 9, 18, and the driving range / 1. So less people, more tightly packed together gave the allusion it had better attendace.
Memorial is much more walkable and spread the spectators out (except for following Nelly). It also had a lot more opportunities for spectators to sit in shaded grandstands around the course. Something CW really didn't have. We sat in the suites open to the public on 15 for the Chevron in the shade with AC bathrooms instead of having to sit in the scortching sun like we did for the Houston Open.
So much better experience all around in year 1 than a 2 hour drive to CW. Not to mention a comperable parking shuttle siutation in the heart of the city.
And with it being the first year of the new location, it should only get better crowds as people that never paid attention to it before start to take advantage of it being at the same place as the Houston Open just a couple of weeks later. Especially if they start to target and market to the average Houstonian that isn't a golf fan, let alone follow LPGA.