Thanks, AI
Here's a comparison of the 2025-26 vs. 2026-27 Texas A&M MBB season ticket pricing:
Summary- Most premium seating categories (Prime Floor, Floor, Prime Courtside, Courtside) are unchanged.
- Mid-tier seating categories saw modest increases.
- The largest percentage increases occurred in:
- Prime Baseline (+$25 total seat cost; +4.5%)
- Sideline/Corner Court (+$30 total seat cost; +3.3%)
- Prime Balcony (+$25 total seat cost; +5.4%)
- Standard Balcony and Sideline Balcony pricing remained unchanged.

Key Takeaways
- Premium inventory remains flat all floor and courtside products stayed at the same total cost.
- Lower and middle inventory absorbed the increases, ranging from $15-$30 per seat.
- Prime Balcony saw the highest percentage increase (5.4%).
- Prime Baseline is the only category with both a ticket-price increase and a contribution increase.
- Balcony and Sideline Balcony were held flat, likely to maintain affordability and entry-level season ticket accessibility.
Revenue Impact ObservationThe pricing strategy appears targeted toward increasing revenue from the mezzanine and lower-bowl sideline inventory while avoiding increases in the high-end donor sections, which may reflect a desire to preserve premium seat-holder retention after recent strong demand for men's basketball.