Why not? He took A&M to the world series last year and almost won it all. He created a top team and developed a lot of players... pretty solid selling points. It's all about the coaching. Add up their NIL, commitment to winning by hiring a top staff, not sure why anyone wanting to play in Texas would go somewhere else.
A&M's pitch: coaches here are like buddies / friends and everyone likes each other. We hired the popular coach with zero qualifications to lead. You got to chose if you want to play for a title and go to the MLB with development or going to a big name school and hang out with the cool players / coaches as your talents get wasted on the sidelines.