schmendeler said:
spoiler study
The problem with that is, even if absolutely true, it only looks at it from a single viewing of a movie.
Any movie you love, you are most likely going to watch more than once in your life. Having a movie that you enjoyed spoiled before you saw it the first time only allows you one way to experience the movie. Whereas seeing it unspoiled allows you to experience the movie with the mystery or lack of knowledge of the ending, then once you know it, to go back and re experience the movie now knowing how it plays out and able to see many more things you missed the first time.
Movies like Memento, Donnie Darko, The Prestige, ect all offer so much more once you come back and watch it again and know what to look for. However, that doesn't mean that the first time experience wasn't also great.
For the Matrix alone, I know that personally, I could not have felt as awe struck coming out of that movie the first time I saw it, had I known what it was all about going in.
7nine