Brian Earl Spilner said:

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Technically we've always paid more for evening showings. Matinee prices have been around for decades.

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I thought that was more of discount for the early showing, not an increase for evening. Not really the same thing

Semantics.

This move could signal closure of unprofitable theaters. You then revenue manage the capacity you have left because the remaining capacity that has demand has buyers who are willing to pay different price points depending on the service offered.

The worst thing that happened to tbeatera since all this bs started is that this newly renovated theater 5 minutes from my house went out of business. It had a bar and restaurant and great comfortable recliners and they charged a pittance and had watch parties there or you could rent a screen to watch a movie with friends and it was only open less than a year. It was actually very enjoyable to see movies there. It of course didn't make it which sucks so bad.

That sucks. I was pretty nervous about losing my AMC.

This place was mom and pop all the way. Felt like a place where someone poured their hard earned money and time in to making this place nice but in a comfortable way and then it was ripped from them through no fault of their own. I am almost positive it was not affiliated with any chain.

I don't know how my AMC stayed open. And this is in a time when "my" AMC is a good 20-30 minute drive in traffic.

Index pricing makes sense for events that regularly sell out. It seems like some consultant identified the most in-demand seats, without considering that they were the only seats being sold for most showings.

Microwave Onions said:

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I don't know how my AMC stayed open. And this is in a time when "my" AMC is a good 20-30 minute drive in traffic.

Index pricing makes sense for events that regularly sell out. It seems like some consultant identified the most in-demand seats, without considering that they were the only seats being sold for most showings.

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See my post above. The only way this makes sense is if you remove capacity and focus on theaters that actually have demand.

You're also glossing over that theater attendance grew along with every other "get me out of the goddam house" industry as we came out of the pandemic.

If you think theater attendance is going to rise year-over-year 2022 to 2023... Well good luck with that.

veryfuller said:

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AMC Theaters is shaking up ticket prices based on seat location within the auditorium. In effect, seats in the front row will be at a lower price while seats in the middle of the theater will be available at a higher price. https://t.co/FUWZaeuK4Z

— Variety (@Variety) February 6, 2023

This seems like a bad move considering how hard it is to get people to theaters at all right now.

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haven't been to the theaters in years

other than Top Gun Maverick

This may steer me away from AMC... especially if I buy good tickets and now I have to deal with others buying cheap seats and moving to the good seats. Ushers and staffing is already low so finding them to handle the situation is not worth the hassle. I'll just go to a different chain that doesn't have this pricing structure.

Proposition Joe said:

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You're also glossing over that theater attendance grew along with every other "get me out of the goddam house" industry as we came out of the pandemic.

If you think theater attendance is going to rise year-over-year 2022 to 2023... Well good luck with that.

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Care to put your money where your mouth is?

This is what I'm talking about. While revenue was growing, ticket sales were on the decline, and I think the pandemic accelerated that trend. So while 2023 may get revenue back up, its going to do it on fewer tickets than 2019 for sure. So raising prices just continues that decline in attendance while milking the revenue from a shrinking pool year over year. This just seems like a bad environment to introduce a premium pricing structure.

TCTTS said:

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Proposition Joe said:

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You're also glossing over that theater attendance grew along with every other "get me out of the goddam house" industry as we came out of the pandemic.

If you think theater attendance is going to rise year-over-year 2022 to 2023... Well good luck with that.

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Care to put your money where your mouth is?

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Is there a legitimate data source for theater attendance?

I mean it's not like ticket prices are going to change in any meaningful way from 2022 to 2023, so an increased/decreased box office in 2023 should tell us everything we need to know.

https://www.the-numbers.com/

They have a lot of interesting graphs/analysis there. But for attendance, you just take the average ticket price and divide the box office by that. Its not super scientific, but a good enough metric I'd say.

Ordinarily I would agree with you, but do you think there will be anything that touches Avatar?

This year you have (off the top of my head, feel free to tell me I'm missing something big) Dune, Barbie, and the usual Marvel slate. No Batman like last year (although that was rated R, but I thought it was huge numbers for a rated R movie). What else gets you past the Avatar effect?

Granted, no Top Gun/Avatar this year, but there are so many more movies - and good ones, at that - releasing this year, that I *think* will make up for it. As an example, I'll use March again, in terms of notable/name movies that released last year vs releasing this year...

MARCH 2022
The Batman
The Lost City

MARCH 2023
65
Creed III
Dungeons & Dragons: Honor Among Thieves
John Wick: Chapter 4
Scream VI
Shazam! Fury of the Gods

... and EVERY month is like that, comparatively, for the rest of the year, especially this summer. If anything, I just think this year will get people back in the habit of going to the movies more often, based on the sheer amount of notable/name titles releasing, consistently, week after week, for the first time since 2019.

Damn I didn't even realize how stacked this March is.

Quote:

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MARCH 2023
65
Creed III
Dungeons & Dragons: Honor Among Thieves
John Wick: Chapter 4
Scream VI
Shazam! Fury of the Gods

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In this thread there are statements about sequels, reboots and remakes. Gee, I count 4 sequels*. And TexAgs has told me that 65 is gonna suck. D&D looks like garbage to me.

*I'll see 3 of those nevertheless

Cinemark or GTFO !!

Sea Speed said:

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TCTTS said:

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I mean it's not like ticket prices are going to change in any meaningful way from 2022 to 2023, so an increased/decreased box office in 2023 should tell us everything we need to know.

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I love that you are saying that ticket prices won't change in a meaningful way in 2023 in a thread about ticket prices changing in a meaningful way in 2023.

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Between the cheap seats being cheaper, and the more expensive seats being only a dollar or two more, it'll even out. Never mind the people who are saying they won't be giving AMC their money now, or the fact that this is only going to be in THREE theaters for the foreseeable future. In other words, this isn't affecting overall ticket prices in any meaningful way. And I still hold that AMC eventually cancels the plan altogether.

TCTTS said:

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You're letting facts get in the way of a pre-established narrative again.

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I don't follow Hollywood at all, only been in the theaters maybe 3 times since 2020 (wife and I used to go 1-2 times a month - I know not huge) and even I can understand that numbers are down because or the pandemic.

It does seem like there's been a lot of crappy movies though. We look all the time and just can't find something that looks good or interesting anymore. Not arguing about the numbers though, just complaining about the quality of entertainment.