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Word of mouth leading folks to films

739 Views | 6 Replies | Last: 2 yr ago by jokershady
jokershady
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AG
Thought about TTT'ing the Puss in Boots thread as it deals with that film, but only as an example because with some down time I wanted to see how this film performed at the box office and from a money standpoint I saw something that I can't recall any other examples of happening before......and if you know of any examples please share cause it's pretty awesome

This film was released on DVD February 24th, and yet is still making money in theaters....on top of that, it had multiple weekends after it's debut where it out performed or stayed right at it's opening weekend....part of that is due to it opening on christmas weekend....but it also opened when avatar 2 was just coming out so it had some pretty stiff competition....

so check these numbers out....

opening weekend domestic: $12,429,515

you'd think with that opening weekend this film would only have done maybe $50 million at best....but it currently sits at $184,260,725

and to compare:

first weekend box office: $12,429,515

second weekend box office: $16,815,340

third weekend box office: $13,541,330

fourth weekend box office: $14,466,850

fifth weekend box office: $11,807,355

sixth weekend box office: 10,498,885

that's 3 weekends post opening weekend where it out performed itself and two weekends after that did 95% and 84% of it's opening weekend performance.....

normal films experience something like a 40% drop from their opening weekend performance as a general rule......so i posted all this because i'm curious to hear from those who are just as interested as me and who also know a heck of a lot more about this sort of stuff....

has something like this ever happened before???

we dicuss all the time films that drop off BIG TIME due to negative fan backlash on social media with After Earth being the prime example......but how many times have we seen a film tread water and keep up it's opening weekend performace for this long mainly due to the positive reaction the film got???

any other examples of this?
jeffk
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AG
Our family saw it on a whim the week after it released because there really weren't any other options in theaters for young kids. We all loved it and subsequently told other friends about it and even went back for a second viewing... which is pretty unheard of for our family. I know of at least three other families that saw it after we told them about it.
PatAg
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AG
Films with second weekend increase in 3,000+ theaters
The Greatest Showman
2017
1st weekend 8,805,843
2nd weekend 15,520,732
+76.3
3,316


Cheaper by the Dozen 2
2005
1st weekend 9,309,387
2nd weekend 14,486,519
+55.6
3,211


We Bought a Zoo
2011
1st weekend 9,360,434
2nd weekend 13,238,241
+41.4
3,163


Jumanji: Welcome to the Jungle
2017
1st weekend 36,169,328
2nd weekend 50,051,364
+38.4
3,765


Puss in Boots: The Last Wish
2022
1st weekend 12,429,515
2nd weekend 16,815,340
+35.3
4,121


Mother's Day
2016
1st weekend 8,369,184
2nd weekend 11,087,076
+32.5
3,141


The Wild Thornberrys Movie
2002
1st weekend 6,013,847
2nd weekend 7,364,432
+22.5
3,012


Sing
2016
1st weekend 35,258,145
2nd weekend 42,896,330
+21.7
4,029


Night at the Museum
2006
1st weekend 30,433,781
2nd weekend 36,766,905
+20.8
3,768


Lot of similarities in those movies, pretty interesting.

The most recent example I thought of was Crazy Rich Asians, but apparently it technically lost 6% from opening weekend. That's still a very small drop

Taken was similar, where it only dropped 17%, and I remember that being a movie people weren't expecting to be awesome.

Avatar also only dropped 2%, and it was around 75 mil both weekends, which is pretty nuts.

Interestingly enough, the first Puss in Boots had a similar run, where it only dropped 3% the 2nd weekend.
atm0812
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AG
All of those movies, except for Mother's Day, were released the weekend before Christmas and then able to take advantage of the weekend between Christmas and New Year's when everyone is home and parents need a place to take their kids. That's the reason it's one of the prime release dates on the movie calendar.

Mother's Day was released the weekend before Mother's Day, so not shocking that it improved on the weekend of the actual holiday.
Brian Earl Spilner
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AG
That opening weekend is deceptive because it was Christmas weekend. It made $20M over the long weekend.

Still very impressive though.
atm0812
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AG
Great point, many of those holiday releases get open on a Wednesday, which dilutes its opening weekend and makes it easier to "improve" on it in weekend 2.
jokershady
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AG
PatAg said:

Films with second weekend increase in 3,000+ theaters
The Greatest Showman
2017
1st weekend 8,805,843
2nd weekend 15,520,732
+76.3
3,316


Cheaper by the Dozen 2
2005
1st weekend 9,309,387
2nd weekend 14,486,519
+55.6
3,211


We Bought a Zoo
2011
1st weekend 9,360,434
2nd weekend 13,238,241
+41.4
3,163


Jumanji: Welcome to the Jungle
2017
1st weekend 36,169,328
2nd weekend 50,051,364
+38.4
3,765


Puss in Boots: The Last Wish
2022
1st weekend 12,429,515
2nd weekend 16,815,340
+35.3
4,121


Mother's Day
2016
1st weekend 8,369,184
2nd weekend 11,087,076
+32.5
3,141


The Wild Thornberrys Movie
2002
1st weekend 6,013,847
2nd weekend 7,364,432
+22.5
3,012


Sing
2016
1st weekend 35,258,145
2nd weekend 42,896,330
+21.7
4,029


Night at the Museum
2006
1st weekend 30,433,781
2nd weekend 36,766,905
+20.8
3,768


Lot of similarities in those movies, pretty interesting.

The most recent example I thought of was Crazy Rich Asians, but apparently it technically lost 6% from opening weekend. That's still a very small drop

Taken was similar, where it only dropped 17%, and I remember that being a movie people weren't expecting to be awesome.

Avatar also only dropped 2%, and it was around 75 mil both weekends, which is pretty nuts.

Interestingly enough, the first Puss in Boots had a similar run, where it only dropped 3% the 2nd weekend.
Very good examples. What's crazy though is that's only 9 movies since 2002. And yeah I'd go ahead and throw in Taken and Crazy Rich Asians as those are still really good examples of word of mouth as well as Avatar only dropping 2 percent.

Probably the most surprising film on that list is Cheaper By The Dozen 2...never would've guessed it out performed it's initial weekend....
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