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HBOMax rebranding again

6,329 Views | 79 Replies | Last: 2 yr ago by 20ag07
fig96
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C@LAg said:

TCTTS said:


part of the reason many companies go blue is people with various types of color blindness (e.g., red-green) see purple as more grayish. Blue can be seen by more people even those with many of the types of color-blindness.

but yes, blue is boring.
I thought purple showed as blue most often in common colorblindness.

Blue has always been perceived as a "safe" corporate color, or a while we had an "orange is the new blue" phase where tech companies shifted their branding in that direction but that's all come full circle.

Given that Discovery/HBO's new overlords are very corporate and have taken a lot of their content into a very safe/mainstream direction taking the brand in a less edgy direction all tracks.
TCTTS
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97 said:

FL_Ag1998 said:

97 said:

Is this a case of "go woke go broke"??? So many shows on HBO Max have unnecessary LGBTQ+ scenes and characters whose sexual orientation is inconsequential to the plot of the show. Last of Us is a prime example.


At the risk of turning this into a political thread, how on earth is HBOMax rebranding to Max and changing their color scheme from purple to blue a case of going broke because they went woke? Are you seriously thinking they had to do this because some of their shows featured gay people and now they're going broke?
Relax Francis. I'm saying that they are "rebranding" because the previous brand doesn't work. They're losing viewership, not really going broke. But I'm asking, by them possibly alienating 50% of the population with LGTBQ shows, is it hurting their bottom line?

TBH, I like HBO Max, but I saw absolutely no need to Episode 3 of The Last of Us other than to try to promote a LGBTQ agenda. Seriously, that storyline added absolutely no value to the main story. It made no sense that they would do this, but I know it pissed off a lot of viewers who don't want LGBTQ stuff thrown in their face.

I, however, continued to watch the rest of the show.

The reality is, Discovery recently bought WarnerMedia. WarnerMedia owns HBO. In order to combine the brands under one, all-encompasses app, Discovery thought it best to lose the HBO moniker in order to attract a, shall we say, "less snooty" crowd. The kind of person who regularly watches the reality schlock Discovery typically serves up. In other words, it was a business merger decision that had absolutely nothing to do with "go woke go broke."

Of the major streamers, HBO Max is currently number four in subscribers, above Apple+, Hulu, Paramount+, and Peacock, to name a few. They're doing just fine, and have been considered one of the top streamers for some time now, with quite possible the best library/content of the bunch.

I swear, the anti-woke crowd will never not come across as just as deranged and obsessed as those who insist on pushing "woke"-ness in beer ads. The two deserve each other. It just sucks that the rest of us have to be caught in the middle.
fig96
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97 said:

FL_Ag1998 said:

97 said:

Is this a case of "go woke go broke"??? So many shows on HBO Max have unnecessary LGBTQ+ scenes and characters whose sexual orientation is inconsequential to the plot of the show. Last of Us is a prime example.


At the risk of turning this into a political thread, how on earth is HBOMax rebranding to Max and changing their color scheme from purple to blue a case of going broke because they went woke? Are you seriously thinking they had to do this because some of their shows featured gay people and now they're going broke?
Relax Francis. I'm saying that they are "rebranding" because the previous brand doesn't work. They're losing viewership, not really going broke. But I'm asking, by them possibly alienating 50% of the population with LGTBQ shows, is it hurting their bottom line?

TBH, I like HBO Max, but I saw absolutely no need to Episode 3 of The Last of Us other than to try to promote a LGBTQ agenda. Seriously, that storyline added absolutely no value to the main story. It made no sense that they would do this, but I know it pissed off a lot of viewers who don't want LGBTQ stuff thrown in their face.

I, however, continued to watch the rest of the show.
A whole lot less than 50% of the population had issues with that episode.

And it was actually some fantastic storytelling.
Sea Speed
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Neither of you know what percentage of the population took issue with that episode.
fig96
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Based on general local voting trends and that it was their second most viewed show ever, I'm pretty confident in less than 50%. Certainly a whole lot less than 50% of people who had any potential to watch the show.
Sea Speed
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You're still guessing and making assumptions. Big ones. Sorry, you don't know and acting like you do makes you the exact same as the other guy. Your world view is informing your opinion on the matter.
fig96
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Sure dude.
62strat
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rynning said:

Mayor West said:

So dumb… My first thought was CineMAX
Now Cinemax rebranding to Max would make sense. Surprised they didn't think of it first.
what?

HBO created, and still owns, cinemax.
Leggo My Elko
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I'm no branding expert, but it's the HBO brand where the value is?
20ag07
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You're still guessing and making assumptions. Big ones. Sorry, you don't know and acting like you do makes you the exact same as the other guy. Your world view is informing your opinion on the matter.
Here's something that's not an assumption- viewership rose after the 3rd episode aired. 8.2M for the finale vs 6.4M for the 3rd episode (from which it steadily inclined afterward).

So nowhere near 50% of the show's audience "took issue" enough to stop watching after that episode.
 
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