What you had going on in the 90s-mid2000s was women getting paid $5-20M to star in films while their relationships were on front and center in the tabloids.
You saw it with Julia and Kiefer.
You definitely saw it with Jen and Brad.
You could continue the list all day (Reese-more than once, Jennifer, Sandra, all the etcs).
There was a change to mostly take control back, and be moguls/producers/in charge, and not let the tabloids be in charge. (Call that the business side taking over from the publicists, or whatever.)
But- the world was better when we were getting star-driven original content instead of more Marvel crap.