There are fewer 18-49yos sending that back than are actually watching late night.
20ag07 said:
I can't believe they are still doing this, but I just this week got my latest Nielsen request (with 2 crisp $1 bills- they've upped it since the last time) asking for my journal of what I watch for the week, which is how ratings are tracked.
There are fewer 18-49yos sending that back than are actually watching late night.
Gigem314 said:cajunaggie08 said:The Original Houston 1836 said:
The actual numbers beyond the ALL CAPS $40 MILLION LOSS headline
(https://cordcuttersnews.com/the-late-show-with-stephen-colbert-was-losing-40-to-50-million-a-year-according-to-reports-as-cord-cutting-grows/)
Only 219,000 of his 2.42 million average are 18-49.
Yikes! That definitely explains the loss in revenue as this is the number most companies looking to buy ads are going after. Colbert was picked for this show/time slot to deliver this audience. I don't know of any show outside of a reality dating show or sports that can consistently deliver this demo.
They saw Colbert's success on Comedy Central and wanted to grab 'The Daily Show' audience thinking it would translate. They made a gamble, and it failed. The formats were very different, and took Colbert out of his element of being purely satire.
The legacy networks are a bit like newspapers trying to compete with the numerous alternatives in today's market. Live sports is one of the few things keeping them relevant. They also can't seem to get out of their own way.
BREAKING via LateNighter: Jimmy Fallon, Seth Meyers, and Jon Stewart will appear on The Late Show with Stephen Colbert TONIGHT!
— Jeff Sneider (@TheInSneider) July 22, 2025
TCTTS said:BREAKING via LateNighter: Jimmy Fallon, Seth Meyers, and Jon Stewart will appear on The Late Show with Stephen Colbert TONIGHT!
— Jeff Sneider (@TheInSneider) July 22, 2025
More news: Get ready for some Jon Stewart F-bombs: Tonight’s Daily Show is airing uncensored on Comedy Central, that’s only happened a handful of times in the history of the show.
— Matthew Belloni (@MattBelloni) July 22, 2025
El Gallo Blanco said:20ag07 said:
I can't believe they are still doing this, but I just this week got my latest Nielsen request (with 2 crisp $1 bills- they've upped it since the last time) asking for my journal of what I watch for the week, which is how ratings are tracked.
There are fewer 18-49yos sending that back than are actually watching late night.
Damn, I always thought people had a box of some sort and it pulled the info from that. You actually have to keep a log of what you've been watching?
Saxsoon said:
Do I think Trump played a smidge in this decision. Sure. But everyone who is crying foul about Colbert being put on the alter and CBS being cowards are conveniently ignoring the last decade of prognosticating that late night was dying.
Quote:
Gutfeld is currently killing all of them in that timeslot.
Quad Dog said:EclipseAg said:
If it's true the show was losing $40 million a year, the question isn't why it was canceled.
It's why it took so long.
History, prestige, unwillingness to take a risk on something new, maybe even seen as a loss leader to other CBS products.
El Gallo Blanco said:20ag07 said:
I can't believe they are still doing this, but I just this week got my latest Nielsen request (with 2 crisp $1 bills- they've upped it since the last time) asking for my journal of what I watch for the week, which is how ratings are tracked.
There are fewer 18-49yos sending that back than are actually watching late night.
Damn, I always thought people had a box of some sort and it pulled the info from that. You actually have to keep a log of what you've been watching?
They really fired Colbert and gave South Park the money instead. Beautiful lmao. What a world. pic.twitter.com/Mio1BmnA1e
— Autism Capital 🧩 (@AutismCapital) July 22, 2025
Cliff.Booth said:They really fired Colbert and gave South Park the money instead. Beautiful lmao. What a world. pic.twitter.com/Mio1BmnA1e
— Autism Capital 🧩 (@AutismCapital) July 22, 2025
🚨 NEW: South Park renewed for a 5 year deal with Paramount for $1.5B for 10 episodes a year. Wow. One point five billion. pic.twitter.com/m0V6Ixqn2o
— Autism Capital 🧩 (@AutismCapital) July 22, 2025
Sea Speed said:Cliff.Booth said:They really fired Colbert and gave South Park the money instead. Beautiful lmao. What a world. pic.twitter.com/Mio1BmnA1e
— Autism Capital 🧩 (@AutismCapital) July 22, 2025
So everyone knows what he is talking about:🚨 NEW: South Park renewed for a 5 year deal with Paramount for $1.5B for 10 episodes a year. Wow. One point five billion. pic.twitter.com/m0V6Ixqn2o
— Autism Capital 🧩 (@AutismCapital) July 22, 2025
maroon barchetta said:Sea Speed said:Cliff.Booth said:They really fired Colbert and gave South Park the money instead. Beautiful lmao. What a world. pic.twitter.com/Mio1BmnA1e
— Autism Capital 🧩 (@AutismCapital) July 22, 2025
So everyone knows what he is talking about:🚨 NEW: South Park renewed for a 5 year deal with Paramount for $1.5B for 10 episodes a year. Wow. One point five billion. pic.twitter.com/m0V6Ixqn2o
— Autism Capital 🧩 (@AutismCapital) July 22, 2025
Where's Kenny?
ABATTBQ11 said:
$30 million an episode seems about right
RikkiTikkaTagem said:ABATTBQ11 said:
$30 million an episode seems about right
Cost like a million an episode to produce I believe.
Matt and Trey are living the American dream
AgNav93 said:RikkiTikkaTagem said:ABATTBQ11 said:
$30 million an episode seems about right
Cost like a million an episode to produce I believe.
Matt and Trey are living the American dream
It's oddly strange how successful you can be when you don't use your pedestal to **** on half the country and are truly funny.
cajunaggie08 said:AgNav93 said:RikkiTikkaTagem said:ABATTBQ11 said:
$30 million an episode seems about right
Cost like a million an episode to produce I believe.
Matt and Trey are living the American dream
It's oddly strange how successful you can be when you don't use your pedestal to **** on half the country and are truly funny.
They just **** on the entire country instead
President Trump posts about Jimmy Kimmel and Jimmy Fallon being the next late-night hosts to get fired.
— Tim (@Dragonboy155) July 22, 2025
Is he taking aim or just thinking out loud? pic.twitter.com/yf4bYuEIE9
TCTTS said:
Kimmel only has one year left on his contract, and has openly talked about potentially retiring soon numerous times. So if he's out it'll likely be on his own accord and he simply won't renew. ABC isn't going to fire him in the next couple of months, right before his final year/season begins. But if for some insane reason they do, like Colbert, they'd almost assuredly keep him on the air for the upcoming year/season.
As for Fallon, most in-the-know types seem to agree that he'll be the last to go, since he has Lorne Michaels to help "protect" him. Also, The Tonight Show is obviously even more of an institution than The Late Show, and would be a bigger deal to outright cancel. Yes, it'll eventually happen, but when it does it will likely happen more gracefully. Not to mention, overall, Comcast (who owns NBCUniversal) seems to be in a far more stable position, financially, than both Paramount and Disney.
In other words, Trump, as usual, is simply stirring up unsubstantiated *****